NAICS 713120 Quarterly Industry Report
Amusement Arcades
Comprehensive industry research for valuation professionals, business owners, buyers, and lenders
NAICS Code: 713120Sector: Arts, Entertainment, and Recreation (71)Updated: Q1 2026
About This Report
Fair Market Value compiles this NAICS 713120 industry report using data from the U.S. Census Bureau[7], the Bureau of Labor Statistics[6], and the Small Business Administration[8]. Our research team analyzes revenue per game, per-visit spending, and game mix performance to build valuation benchmarks for arcade operations. This report on NAICS 713120 is updated quarterly to reflect consumer entertainment trends and family entertainment center format evolution.
Industry Snapshot
Key metrics for the amusement arcades industry.
NAICS Sector
71
Arts, Entertainment, and Recreation
Industry Definition & Overview
Amusement Arcades (NAICS 713120) encompasses establishments primarily engaged in operating amusement arcades, pinball parlors, and similar coin-operated or card-operated game venues. These facilities house video game cabinets, redemption games, claw machines, air hockey tables, pinball machines, virtual reality experiences, and skill-based attractions that generate revenue through per-play charges, game card purchases, and redemption prize fulfillment.
The industry has evolved from traditional coin-operated arcades into modern family entertainment centers that combine arcade gaming with food service, laser tag, bowling, and event hosting. Debit card-based game systems have replaced coin mechanisms at most contemporary facilities, enabling dynamic pricing and loyalty programs. Location-based entertainment (LBE) concepts incorporating virtual reality, augmented reality, and immersive experiences represent the newest format attracting both family and adult demographics.
The Census Bureau[5] tracks arcade revenue within the amusement and recreation sector. Market Bureau of Labor Statistics[6] reports employment for game attendants and facility managers. Revenue per square foot depends on game mix, foot traffic, and the proportion of high-value redemption and experiential attractions. Standalone arcades face competition from home gaming consoles and mobile devices, driving operators toward food-and-entertainment combo formats. Facilities concentrate in shopping centers, tourist districts, and family-oriented retail corridors across metropolitan and suburban markets nationwide, with growing presence in mixed-use developments.
What's Included in This Industry
- Video game arcade cabinet operations
- Redemption game and prize fulfillment management
- Claw machine and crane game vending
- Pinball parlor and retro gaming venue operations
- Virtual reality and immersive experience attractions
- Game card debit system and loyalty programs
- Laser tag and indoor attraction operations
- Birthday party and group event hosting
- Food and beverage service in arcade venues
- Prize merchandise purchasing and inventory management
NAICS Classification Hierarchy
| Level | Description | Code |
|---|---|---|
| Sector | Arts, Entertainment, and Recreation | 71 |
| Subsector | Amusement, Gambling, and Recreation Industries | 713 |
| Industry Group | Amusement Parks and Arcades | 7131 |
| NAICS Industry | Amusement Arcades | 71312 |
| National Industry | Amusement Arcades | 713120 |
Related NAICS Codes
| Code | Description | Relationship |
|---|---|---|
| 713110 | Amusement and Theme Parks | Theme and amusement parks include arcade game areas within their properties, generating supplemental per-play revenue beyond gate admissions |
| 713990 | All Other Amusement and Recreation Industries | Other recreation businesses including trampoline parks, mini-golf, and escape rooms compete for the same family entertainment budgets |
| 713950 | Bowling Centers | Bowling centers frequently incorporate arcade game areas as supplemental entertainment and revenue sources alongside lane operations |
| 722511 | Full-Service Restaurants | Full-service restaurants operate within entertainment arcade concepts, combining dining with gaming in a single guest experience |
| 423920 | Toy and Hobby Goods and Supplies Merchant Wholesalers | Toy and hobby goods wholesalers supply the redemption prizes and plush inventory that arcades distribute through claw machines and ticket counters |
| 334310 | Audio and Video Equipment Manufacturing | Audio and video equipment manufacturers produce the game cabinets, displays, and VR hardware that arcade operators purchase for floor installations |
Geographic Concentration
Top states by share of national establishments.
| # | State | % Est. | Total Est. |
|---|---|---|---|
| 1 | Texas | 10.3% | 349 |
| 2 | California | 10.0% | 338 |
| 3 | Florida | 8.4% | 285 |
| 4 | North Carolina | 4.8% | 163 |
| 5 | Illinois | 4.7% | 158 |
| 6 | New York | 4.5% | 153 |
| 7 | Ohio | 4.0% | 136 |
| 8 | Georgia | 3.7% | 127 |
| 9 | New Jersey | 3.4% | 115 |
| 10 | Pennsylvania | 3.4% | 114 |
% Of Establishments
0%
10%
Source: County Business Patterns, U.S. Census Bureau[3]
SBA Lending Summary
768
Total SBA Loans
$422.3M
Total Loan Volume
$550K
Average Loan Size
10 yrs
Average Loan Term
9.93%
Average Interest Rate
8,480
Jobs Supported
Source: SBA 7(a) Program Data, U.S. Small Business Administration — FY 2025[4]
Key Insight: The SBA size standard[9] for NAICS 713120 is $9 million in average annual receipts, classifying arcades below this revenue threshold as small businesses for federal programs. Arcade operators can access SBA 7(a) loans[10] for game equipment, facility buildouts, and working capital, while SBA 504 loans[11] support commercial space acquisition. Most arcades operate as single-location businesses well under the threshold.
Top SBA Lenders
| # | Lender | Loans | Volume | Avg Loan |
|---|---|---|---|---|
| 1 | Wilmington Savings Fund Society FSB | 16 | $65.0M | $4.1M |
| 2 | Renasant Bank | 8 | $35.9M | $4.5M |
| 3 | Cadence Bank | 16 | $25.8M | $1.6M |
| 4 | Dogwood State Bank | 8 | $20.5M | $2.6M |
| 5 | Platinum Bank | 8 | $19.7M | $2.5M |
Frequently Asked Questions
Common questions about this industry.
What types of businesses fall under NAICS 713120?
NAICS 713120 covers operators of coin-operated and card-operated amusement game facilities. This includes traditional video arcades, redemption game centers, pinball parlors, VR experience venues, and entertainment centers combining arcade games with food service.
How is NAICS 713120 different from 713990?
NAICS 713120 specifically covers arcade and coin-operated game operations, while 713990 covers broader recreation activities like miniature golf, trampolines, and go-karts. Many modern entertainment centers blend both categories, per Census Bureau classifications[12].
What is the SBA size standard for arcades?
The SBA sets the size standard for NAICS 713120 at $9 million in average annual receipts. Arcades below this threshold qualify as small businesses for federal programs, per the SBA size standards table[9].
What NAICS codes are related to arcades?
Related codes include 713110 (theme parks), 713990 (other recreation), 713950 (bowling), 722511 (restaurants), 423920 (toy wholesalers), and 334310 (equipment manufacturers). Each connects through competition, supply, or co-location.
What industries are closely related to arcades?
Closely related industries include family entertainment (713990), bowling (713950), restaurants (722511), toy distribution (423920), and theme parks (713110) as entertainment competitors and partners.
What activities are included in arcade operations?
Activities include video game operations, redemption gaming, claw machines, VR experiences, game card systems, birthday party hosting, food service, and prize merchandise management. The Census Bureau[5] tracks arcade revenue.
Can arcades get SBA loans?
Where are arcades concentrated?
Arcades operate nationwide in shopping centers, tourist areas, and suburban entertainment corridors. Higher concentrations appear in family-oriented suburbs, beach resort towns, and major tourist destinations like Orlando and Las Vegas, per Census Bureau County Business Patterns[13].
Sources & References
Government datasets and editorial sources used in this report.
- [1]U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages bls.gov
- [2]U.S. Census Bureau, Economic Census census.gov
- [3]U.S. Census Bureau, County Business Patterns census.gov
- [4]U.S. Small Business Administration, SBA 7(a) Loan Program Data data.sba.gov
- [5]Census Bureau data.census.gov
- [6]Bureau of Labor Statistics bls.gov
- [7]U.S. Census Bureau census.gov
- [8]Small Business Administration sba.gov
- [9]SBA size standard sba.gov
- [10]SBA 7(a) loans sba.gov
- [11]SBA 504 loans sba.gov
- [12]Census Bureau classifications census.gov
- [13]Census Bureau County Business Patterns census.gov
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