NAICS 713990 Quarterly Industry Report
All Other Amusement and Recreation Industries
Comprehensive industry research for valuation professionals, business owners, buyers, and lenders
NAICS Code: 713990Sector: Arts, Entertainment, and Recreation (71)Updated: Q1 2026
About This Report
Fair Market Value compiles this NAICS 713990 industry report using data from the U.S. Census Bureau[7], the Bureau of Labor Statistics[6], and the Small Business Administration[8]. Our research team analyzes per-visit spending, seasonal revenue patterns, and attraction mix performance to build valuation benchmarks for diverse recreation operations. This report on NAICS 713990 is updated quarterly to reflect family entertainment trends and new attraction format developments.
Industry Snapshot
Key metrics for the all other amusement and recreation industries industry.
NAICS Sector
71
Arts, Entertainment, and Recreation
Industry Definition & Overview
All Other Amusement and Recreation Industries (NAICS 713990) encompasses establishments primarily engaged in operating amusement and recreation activities not classified under theme parks, arcades, gambling, golf, skiing, marinas, fitness, or bowling codes. This broad residual category includes miniature golf courses, go-kart tracks, trampoline parks, rock climbing gyms, laser tag facilities, batting cages, paintball fields, escape rooms, water recreation rentals, horseback riding stables, and outdoor adventure operations.
The family entertainment center (FEC) format has driven growth by combining multiple activities under one roof. A typical FEC might offer go-karts, mini-golf, laser tag, bumper cars, and an arcade in a single venue with food service. Outdoor recreation operators run kayak and canoe rentals, zip line tours, ATV courses, and guided adventure experiences. Seasonal patterns affect many operations, particularly outdoor attractions that depend on warm weather.
The Census Bureau[5] captures this diverse category within the broader recreation sector. Many Bureau of Labor Statistics[6] reports employment for recreation attendants, ride operators, and activity guides. Revenue models range from per-activity pricing at standalone attractions to bundled admission packages at multi-activity centers. Facilities are geographically dispersed, with concentrations in tourist destinations, suburban entertainment corridors, and resort communities. Low barriers to entry in some segments produce high business turnover, while established multi-attraction venues build repeat customer loyalty through annual pass programs and event hosting.
What's Included in This Industry
- Miniature golf course operations
- Go-kart track and racing facility management
- Trampoline park and aerial adventure operations
- Rock climbing gym and bouldering facility management
- Laser tag arena and indoor attraction operations
- Batting cage and sports practice facility management
- Paintball and airsoft field operations
- Escape room design and operation
- Kayak, canoe, and paddleboard rental services
- Horseback riding stable and trail ride operations
NAICS Classification Hierarchy
| Level | Description | Code |
|---|---|---|
| Sector | Arts, Entertainment, and Recreation | 71 |
| Subsector | Amusement, Gambling, and Recreation Industries | 713 |
| Industry Group | Other Amusement and Recreation Industries | 7139 |
| NAICS Industry | All Other Amusement and Recreation Industries | 71399 |
| National Industry | All Other Amusement and Recreation Industries | 713990 |
Related NAICS Codes
| Code | Description | Relationship |
|---|---|---|
| 713110 | Amusement and Theme Parks | Theme and amusement parks compete for the same family leisure budgets and incorporate many activity types also found in standalone recreation venues |
| 713120 | Amusement Arcades | Amusement arcades share the indoor entertainment space and often operate alongside laser tag, bowling, and go-karts in multi-activity centers |
| 713940 | Fitness and Recreational Sports Centers | Fitness centers attract active recreation consumers who also patronize climbing gyms, trampoline parks, and adventure sports facilities |
| 713950 | Bowling Centers | Bowling centers combine lanes with arcades and other attractions, creating entertainment venues that overlap with family entertainment centers |
| 532284 | Recreational Goods Rental | Recreational goods rental outlets supply kayaks, paddleboards, and other equipment for water recreation operations classified in this code |
| 712190 | Nature Parks and Other Similar Institutions | Nature parks host outdoor adventure activities including zip lines, ropes courses, and guided hikes that recreation operators manage within park settings |
Geographic Concentration
Top states by share of national establishments.
| # | State | % Est. | Total Est. |
|---|---|---|---|
| 1 | California | 9.3% | 2,007 |
| 2 | Texas | 6.9% | 1,504 |
| 3 | Florida | 6.2% | 1,351 |
| 4 | New York | 5.9% | 1,272 |
| 5 | Pennsylvania | 4.3% | 923 |
| 6 | Colorado | 3.6% | 784 |
| 7 | Illinois | 3.4% | 733 |
| 8 | North Carolina | 3.3% | 709 |
| 9 | Washington | 3.1% | 669 |
| 10 | Georgia | 2.9% | 628 |
% Of Establishments
0%
9%
Source: County Business Patterns, U.S. Census Bureau[3]
SBA Lending Summary
5,264
Total SBA Loans
$3.5B
Total Loan Volume
$656K
Average Loan Size
11 yrs
Average Loan Term
10.06%
Average Interest Rate
64,512
Jobs Supported
Source: SBA 7(a) Program Data, U.S. Small Business Administration — FY 2025[4]
Key Insight: The SBA size standard[9] for NAICS 713990 is $9 million in average annual receipts, classifying operators below this revenue threshold as small businesses for federal programs. Recreation operators can access SBA 7(a) loans[10] for equipment, attraction buildouts, and working capital, while SBA 504 loans[11] support facility real estate. Most establishments in this code are small single-location businesses.
Top SBA Lenders
| # | Lender | Loans | Volume | Avg Loan |
|---|---|---|---|---|
| 1 | The Huntington National Bank | 1,240 | $332.3M | $268K |
| 2 | Community Bank & Trust-West Georgia | 40 | $162.8M | $4.1M |
| 3 | First Bank of the Lake | 104 | $132.4M | $1.3M |
| 4 | Newtek Bank, National Association | 240 | $131.5M | $548K |
| 5 | Climate First Bank | 72 | $130.9M | $1.8M |
Frequently Asked Questions
Common questions about this industry.
What types of businesses fall under NAICS 713990?
NAICS 713990 covers recreation activities not classified elsewhere. This includes miniature golf, go-karts, trampoline parks, climbing gyms, laser tag, batting cages, paintball, escape rooms, kayak rentals, horseback riding, zip lines, and multi-activity family entertainment centers.
How is NAICS 713990 different from 713110?
NAICS 713110 covers theme and amusement parks with mechanical rides and themed environments, while 713990 covers standalone recreation activities and family entertainment centers without large-scale ride infrastructure, per Census Bureau classifications[12].
What is the SBA size standard for other recreation?
The SBA sets the size standard for NAICS 713990 at $9 million in average annual receipts. Operators below this threshold qualify as small businesses, per the SBA size standards table[9].
What NAICS codes are related to other recreation?
Related codes include 713110 (theme parks), 713120 (arcades), 713940 (fitness), 713950 (bowling), 532284 (equipment rental), and 712190 (nature parks). Each connects through competition, co-location, or equipment supply.
What industries are closely related to family entertainment?
Closely related industries include theme parks (713110), arcades (713120), fitness centers (713940), bowling (713950), and nature parks (712190) for outdoor adventure.
What activities are included in this recreation category?
Activities include mini-golf, go-karts, trampoline jumping, rock climbing, laser tag, batting, paintball, escape rooms, water sports rental, horseback riding, and adventure tourism. The Census Bureau[5] tracks recreation revenue.
Can recreation operators get SBA loans?
Where are other recreation businesses concentrated?
Family entertainment centers cluster in suburban retail corridors nationwide. Outdoor adventure operators concentrate in tourist destinations including mountain resorts, beach communities, and national park gateway towns, per Census Bureau County Business Patterns[13].
Sources & References
Government datasets and editorial sources used in this report.
- [1]U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages bls.gov
- [2]U.S. Census Bureau, Economic Census census.gov
- [3]U.S. Census Bureau, County Business Patterns census.gov
- [4]U.S. Small Business Administration, SBA 7(a) Loan Program Data data.sba.gov
- [5]Census Bureau data.census.gov
- [6]Bureau of Labor Statistics bls.gov
- [7]U.S. Census Bureau census.gov
- [8]Small Business Administration sba.gov
- [9]SBA size standard sba.gov
- [10]SBA 7(a) loans sba.gov
- [11]SBA 504 loans sba.gov
- [12]Census Bureau classifications census.gov
- [13]Census Bureau County Business Patterns census.gov
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