NAICS 713110 Quarterly Industry Report
Amusement and Theme Parks
Comprehensive industry research for valuation professionals, business owners, buyers, and lenders
NAICS Code: 713110Sector: Arts, Entertainment, and Recreation (71)Updated: Q1 2026
About This Report
Fair Market Value compiles this NAICS 713110 industry report using data from the U.S. Census Bureau[7], the Bureau of Labor Statistics[6], and the Small Business Administration[8]. Our research team analyzes per-capita spending, attendance trends, and capital investment ratios to build valuation benchmarks for amusement park operations. This report on NAICS 713110 is updated quarterly to reflect seasonal attendance patterns and industry investment activity.
Industry Snapshot
Key metrics for the amusement and theme parks industry.
NAICS Sector
71
Arts, Entertainment, and Recreation
Industry Definition & Overview
Amusement and Theme Parks (NAICS 713110) encompasses establishments primarily engaged in operating theme parks, amusement parks, and water parks that combine mechanical rides, live entertainment, themed environments, and food service into a single-admission destination experience. These parks generate revenue from gate admissions, season passes, food and beverage sales, merchandise retail, parking fees, hotel operations at resort properties, and corporate event hosting.
A handful of large operators dominate industry revenue through multi-park portfolios anchored by intellectual property from film, television, and animation franchises. Regional and seasonal parks serve local and drive-in markets, typically operating from spring through fall with reduced winter schedules. Water parks operate as standalone attractions or as add-on components within larger theme park resorts. Capital investment in new ride attractions and themed areas drives attendance growth and per-capita spending.
The Census Bureau[5] tracks revenue within the amusement and recreation sector. Industry Bureau of Labor Statistics[6] reports employment for ride operators, entertainers, food service workers, and maintenance staff, much of which is seasonal. State agencies regulate ride safety through annual inspections and operator licensing. Parks concentrate in warm-climate destinations including Central Florida, Southern California, and the Gulf Coast, though seasonal parks operate across the Midwest, Mid-Atlantic, and Northeast. The International Association of Amusement Parks and Attractions tracks global industry attendance and investment data.
What's Included in This Industry
- Theme park ride and attraction operations
- Water park slide and aquatic attraction management
- Live entertainment and character meet-and-greet staging
- In-park food service and restaurant operations
- Merchandise retail store and cart management
- Season pass and annual membership programs
- Corporate group event and private party hosting
- Parking and guest transportation services
- Resort hotel operations at theme park properties
- Ride maintenance and safety inspection programs
NAICS Classification Hierarchy
| Level | Description | Code |
|---|---|---|
| Sector | Arts, Entertainment, and Recreation | 71 |
| Subsector | Amusement, Gambling, and Recreation Industries | 713 |
| Industry Group | Amusement Parks and Arcades | 7131 |
| NAICS Industry | Amusement and Theme Parks | 71311 |
| National Industry | Amusement and Theme Parks | 713110 |
Related NAICS Codes
| Code | Description | Relationship |
|---|---|---|
| 713120 | Amusement Arcades | Amusement arcades offer indoor entertainment that competes for family leisure budgets and often operates as a standalone component within park properties |
| 713990 | All Other Amusement and Recreation Industries | Other recreation industries including mini-golf, go-kart tracks, and trampoline parks compete for the same family entertainment spending |
| 711310 | Promoters of Performing Arts, Sports, and Similar Events with Facilities | Event promoters with venues operate arenas and amphitheaters that compete for consumer entertainment time and corporate event bookings |
| 712130 | Zoos and Botanical Gardens | Zoos and aquariums attract similar family visitor demographics and increasingly add ride attractions to compete with theme parks |
| 722511 | Full-Service Restaurants | Full-service restaurants operate within parks as in-park dining venues, generating food revenue that supplements admission income |
| 721110 | Hotels (except Casino Hotels) and Motels | Hotels and resorts adjacent to theme parks capture overnight visitor spending and often operate under park ownership or partnership agreements |
Geographic Concentration
Top states by share of national establishments.
| # | State | % Est. | Total Est. |
|---|---|---|---|
| 1 | Texas | 12.4% | 84 |
| 2 | California | 11.7% | 79 |
| 3 | Florida | 10.2% | 69 |
| 4 | New York | 5.3% | 36 |
| 5 | New Jersey | 4.9% | 33 |
| 6 | Georgia | 3.2% | 22 |
| 7 | Missouri | 3.1% | 21 |
| 8 | Arizona | 3.1% | 21 |
| 9 | Tennessee | 2.8% | 19 |
| 10 | Pennsylvania | 2.8% | 19 |
% Of Establishments
0%
12%
Source: County Business Patterns, U.S. Census Bureau[3]
SBA Lending Summary
216
Total SBA Loans
$271.1M
Total Loan Volume
$1.3M
Average Loan Size
11 yrs
Average Loan Term
10.33%
Average Interest Rate
3,576
Jobs Supported
Source: SBA 7(a) Program Data, U.S. Small Business Administration — FY 2025[4]
Key Insight: The SBA size standard[9] for NAICS 713110 is $47 million in average annual receipts, classifying parks below this revenue threshold as small businesses for federal programs. Park operators can access SBA 7(a) loans[10] for ride equipment, facility improvements, and working capital, while SBA 504 loans[11] support land acquisition and infrastructure construction. Many smaller seasonal and regional parks qualify as small businesses.
Top SBA Lenders
| # | Lender | Loans | Volume | Avg Loan |
|---|---|---|---|---|
| 1 | KeyBank National Association | 16 | $72.2M | $4.5M |
| 2 | Dogwood State Bank | 24 | $44.9M | $1.9M |
| 3 | Celtic Bank Corporation | 16 | $30.4M | $1.9M |
| 4 | Milestone Bank | 8 | $27.0M | $3.4M |
| 5 | Centier Bank | 8 | $26.3M | $3.3M |
Frequently Asked Questions
Common questions about this industry.
What types of businesses fall under NAICS 713110?
NAICS 713110 covers operators of theme parks, amusement parks, and water parks. This includes major multi-park resort operators, regional seasonal parks, standalone water parks, and combined ride and entertainment destinations.
How is NAICS 713110 different from 713990?
NAICS 713110 covers parks with mechanical rides and themed environments as the primary attraction, while 713990 covers other recreation activities like miniature golf, go-karts, and trampoline parks. Theme parks sell admission; 713990 activities often charge per-use, per Census Bureau classifications[12].
What is the SBA size standard for amusement parks?
The SBA sets the size standard for NAICS 713110 at $47 million in average annual receipts. Parks below this threshold qualify as small businesses for federal programs, per the SBA size standards table[9].
What NAICS codes are related to amusement parks?
Related codes include 713120 (arcades), 713990 (other recreation), 711310 (event venues), 712130 (zoos), 722511 (restaurants), and 721110 (hotels). Each connects through competition, guest services, or operational partnerships.
What industries are closely related to theme parks?
Closely related industries include arcades (713120), family entertainment (713990), zoos (712130), food service (722511), and resort hotels (721110) for overnight visitor revenue.
What activities are included in park operations?
Activities include ride operations, live entertainment, food service, merchandise retail, season pass programs, parking management, resort lodging, safety inspections, and corporate events. State agencies regulate ride safety through inspections.
Can amusement parks get SBA loans?
Where are amusement parks concentrated?
Central Florida (Orlando) and Southern California host the largest theme park clusters. Regional parks operate across the Midwest, Mid-Atlantic, and Texas. Water parks concentrate in warm-climate states and Midwestern markets, per Census Bureau County Business Patterns[13].
Sources & References
Government datasets and editorial sources used in this report.
- [1]U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages bls.gov
- [2]U.S. Census Bureau, Economic Census census.gov
- [3]U.S. Census Bureau, County Business Patterns census.gov
- [4]U.S. Small Business Administration, SBA 7(a) Loan Program Data data.sba.gov
- [5]Census Bureau data.census.gov
- [6]Bureau of Labor Statistics bls.gov
- [7]U.S. Census Bureau census.gov
- [8]Small Business Administration sba.gov
- [9]SBA size standard sba.gov
- [10]SBA 7(a) loans sba.gov
- [11]SBA 504 loans sba.gov
- [12]Census Bureau classifications census.gov
- [13]Census Bureau County Business Patterns census.gov
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