Automated valuation assessment and industry research

FMV Analytics is a free product that gives business owners an automated valuation of their business and full access to our Research & Data library. Connect your financials to run a valuation, then pair it with industry research — valuation multiples, SBA lending data, sector trends — to make better-informed decisions. Your data is protected with enterprise-grade security and never used to train public AI models.

Yes. FMV Analytics is completely free to use, with no credit card required. You get an automated business valuation, full access to our Research & Data library, and the ability to connect your financials securely. A custom AI analyst, unlimited valuations, benchmarking, and advanced planning tools are available through FMV Insights ($500/year) when you are ready to upgrade.

General-purpose AI tools weren’t built for sensitive financial data or specialized business insights. When you share your financials with those tools, your data may be used to train public models and could be exposed in breaches. Fair Market Value is SOC 2 certified, ISO 27001 compliant, and your data never trains any public AI model. More importantly, our platform is purpose-built for private businesses — combining an automated Business Valuation tool with a proprietary Research & Data library of industry analysis, valuation multiples, and SBA lending data that general AI tools simply don’t have access to.

Fair Market Value connects directly to QuickBooks and Xero through secure API integrations. You can also upload IRS tax returns or PDF financial statements, and our system will automatically extract and standardize the data.

FMV Analytics helps you understand what your business is worth and how your industry is performing. You can run an automated valuation, explore valuation multiples for businesses like yours, research active SBA lenders, and review industry trends — all backed by your actual data and our proprietary research.

FMV Analytics is built for business owners and their teams. Owners and executives use it to understand what their business is worth and how it’s performing against industry dynamics. Finance leaders rely on it for automated valuations, industry context, and research to support key decisions. Strategy and operations teams use the Research & Data library to stay current on sector trends, SBA lending activity, and valuation multiples — surfacing insights that inform planning, fundraising, and growth decisions.

If your financials are already connected, you are one click away from unlocking FMV Insights ($500/year) — a custom AI analyst, unlimited valuations, private company benchmarking, and advanced planning tools. Your data carries over, so there is nothing to re-enter or reconnect.