NAICS 335210 Quarterly Industry Report
Small Electrical Appliance Manufacturing
Comprehensive industry research for valuation professionals, business owners, buyers, and lenders
NAICS Code: 335210Sector: 33Updated: Q1 2026
About This Report
This Fair Market Value industry report for NAICS 335210 draws on verified data from the U.S. Census Bureau[5], Bureau of Labor Statistics[6], and the Small Business Administration[7]. Our research team compiles establishment counts, employment data, and SBA eligibility criteria specific to small electrical appliance manufacturing. Reports are updated quarterly to reflect new Census releases and regulatory changes.
Industry Snapshot
Key metrics for the small electrical appliance manufacturing industry.
Industry Definition & Overview
Small Electrical Appliance Manufacturing (NAICS 335210) encompasses establishments primarily engaged in manufacturing small electric appliances, electric housewares, household-type fans (except attic fans), household-type vacuum cleaners, and other electric household-type floor care machines. Products range from countertop kitchen appliances such as toasters, blenders, and coffee makers to personal care devices including hair dryers, electric shavers, and curling irons. The U.S. Census Bureau[5] classifies this industry under household appliance manufacturing within the broader electrical equipment sector.
Roughly 444 active businesses employ an estimated 8,900 workers in this industry. Many domestic producers focus on product design, brand management, and final assembly rather than full vertical manufacturing, sourcing components and subassemblies from overseas suppliers. Contract manufacturing relationships with facilities in China, Mexico, and Southeast Asia handle high-volume production runs for mass-market brands. Import competition is intense; total U.S. import value for small electrical appliances exceeds domestic shipment value by a wide margin.
Domestic manufacturing operations that remain tend to specialize in premium product lines, commercial-grade kitchen equipment marketed to consumers, or products where rapid delivery and customization justify higher production costs. UL safety certification and compliance with Department of Energy efficiency standards govern product design requirements. Warranty service networks and retail distribution partnerships with major home goods retailers drive competitive positioning among brand owners who maintain domestic assembly and quality control operations.
What's Included in This Industry
- Household vacuum cleaner and floor care machine manufacturing
- Electric toaster and countertop cooking appliance production
- Coffee maker and electric kettle manufacturing
- Hair dryer and personal care appliance production
- Electric fan manufacturing for household use
- Blender and food processor manufacturing
- Electric blanket and heated textile production
- Portable electric heater manufacturing for household use
- Electric knife and can opener production
- Iron and garment steamer manufacturing
NAICS Classification Hierarchy
| Level | Description | Code |
|---|---|---|
| Subsector | Electrical Equipment, Appliance, and Component Manufacturing | 335 |
| Industry Group | Household Appliance Manufacturing | 3352 |
| NAICS Industry | Small Electrical Appliance Manufacturing | 33521 |
| National Industry | Small Electrical Appliance Manufacturing | 335210 |
Related NAICS Codes
| Code | Description | Relationship |
|---|---|---|
| 335220 | Major Household Appliance Manufacturing | Manufactures major household appliances such as refrigerators and washing machines rather than the small countertop and portable appliances produced in this classification |
| 333414 | Heating Equipment (except Warm Air Furnaces) Manufacturing | Produces heating equipment for commercial and industrial use rather than the household-type portable heaters and personal comfort products manufactured here |
| 335910 | Battery Manufacturing | Manufactures batteries and battery products that power many cordless small appliances but classifies under a separate electrical component manufacturing code |
| 333310 | Commercial and Service Industry Machinery Manufacturing | Produces commercial food processing machinery for restaurants and institutions rather than the household-type kitchen appliances manufactured in this classification |
| 335139 | Electric Lamp Bulb and Other Lighting Equipment Manufacturing | Manufactures electric lamp bulbs and lighting equipment classified separately from the electric housewares and small appliance products produced here |
| 339994 | Broom, Brush, and Mop Manufacturing | Produces brooms, brushes, and manual cleaning tools rather than the electric vacuum cleaners and powered floor care machines manufactured in this industry |
Geographic Concentration
Top states by share of national establishments.
| # | State | % Est. | Total Est. |
|---|---|---|---|
| 1 | California | 27.2% | 43 |
| 2 | Wisconsin | 8.2% | 13 |
| 3 | Texas | 8.2% | 13 |
| 4 | Florida | 6.3% | 10 |
| 5 | Pennsylvania | 5.1% | 8 |
| 6 | Ohio | 5.1% | 8 |
| 7 | Massachusetts | 4.4% | 7 |
| 8 | Washington | 4.4% | 7 |
| 9 | New York | 3.8% | 6 |
| 10 | Tennessee | 3.8% | 6 |
% Of Establishments
0%
27%
Source: County Business Patterns, U.S. Census Bureau[3]
SBA Lending Summary
40
Total SBA Loans
$4.9M
Total Loan Volume
$123K
Average Loan Size
10 yrs
Average Loan Term
12.50%
Average Interest Rate
104
Jobs Supported
Source: SBA 7(a) Program Data, U.S. Small Business Administration — FY 2025[4]
Key Insight: The SBA[7] sets the size standard for NAICS 335210 at 1,500 employees. Firms below this threshold qualify for small business set-aside contracts and SBA-backed lending programs. Federal procurement opportunities include household appliances for military housing, portable heating equipment for field operations, and floor care machines for government facilities. The SBA's contracting programs[8] support manufacturers pursuing General Services Administration supply schedule contracts for appliance products. Eligible businesses can access SBA 7(a) loans[9] for working capital, equipment, and acquisition financing, while 504 loans[10] support major fixed-asset purchases including real estate and heavy machinery.
Top SBA Lenders
| # | Lender | Loans | Volume | Avg Loan |
|---|---|---|---|---|
| 1 | Evolve Bank and Trust | 8 | $2.5M | $311K |
| 2 | CDC Small Business Finance Corp. | 8 | $1.4M | $175K |
| 3 | Newtek Bank, National Association | 16 | $800K | $50K |
| 4 | Readycap Lending, LLC | 8 | $220K | $28K |
Frequently Asked Questions
Common questions about this industry.
What types of businesses are classified under NAICS 335210?
Manufacturers of small electric appliances for household and personal use classify here. Products include vacuum cleaners, coffee makers, toasters, blenders, hair dryers, electric fans, portable heaters, electric blankets, and floor care machines per the Census Bureau[5] classification system.
How is the small electrical appliance manufacturing industry structured?
Roughly 444 businesses employ an estimated 8,900 workers per Census data[11]. The industry splits between large brand owners with global supply chains and smaller specialty producers focused on premium or niche product categories. Import competition from Asian manufacturers shapes domestic production decisions heavily.
What is the SBA size standard for NAICS 335210?
The SBA[7] sets the threshold at 1,500 employees. Businesses with fewer than 1,500 average employees qualify as small for federal contracting preferences and SBA-backed financing programs including 7(a) and 504 loans.
What NAICS codes are related to small electrical appliance manufacturing?
Related codes include 335220 (Major Household Appliances), 333414 (Heating Equipment), 335910 (Battery Manufacturing), 333318 (Commercial Food Equipment), 335139 (Lighting Equipment), and 339994 (Brooms and Brushes). Each covers specific product types distinguished from the portable household appliance focus of this code.
What industries interact with small electrical appliance manufacturers?
Electronics retailers, appliance wholesalers, repair service providers, and commercial food equipment manufacturers interact most directly. Major retail chains and e-commerce platforms drive sales volume while warranty service networks and independent repair shops support post-sale product lifecycles.
What activities are included in NAICS 335210?
Activities include manufacturing household vacuum cleaners, producing electric toasters and coffee makers, fabricating personal care devices like hair dryers and electric shavers, assembling household fans and portable heaters, manufacturing electric blankets and heated textiles, and producing food preparation appliances such as blenders and food processors.
Can small electrical appliance manufacturers qualify for SBA loans?
Yes, firms below 1,500 employees qualify for SBA lending programs[8] including 7(a) and 504 loans. Assembly line equipment, product testing laboratories, UL certification costs, and injection molding tooling represent capital investments suited to SBA financing structures.
Where are small electrical appliance manufacturers concentrated?
Production concentrates in states with established consumer goods manufacturing bases, particularly in the Midwest, Southeast, and California. Proximity to major distribution hubs and retail distribution centers influences facility location decisions. Many brand companies headquarter in metropolitan areas while sourcing production from contract manufacturers both domestically and overseas.
Sources & References
Government datasets and editorial sources used in this report.
- [1]U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages bls.gov
- [2]U.S. Census Bureau, Economic Census census.gov
- [3]U.S. Census Bureau, County Business Patterns census.gov
- [4]U.S. Small Business Administration, SBA 7(a) Loan Program Data data.sba.gov
- [5]U.S. Census Bureau census.gov
- [6]Bureau of Labor Statistics bls.gov
- [7]Small Business Administration sba.gov
- [8]SBA's contracting programs sba.gov
- [9]SBA 7(a) loans sba.gov
- [10]504 loans sba.gov
- [11]Census data naicslist.com
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