NAICS 444110 Quarterly Industry Report
Home Centers
Comprehensive industry research for valuation professionals, business owners, buyers, and lenders
NAICS Code: 444110Sector: 44Updated: Q1 2026
About This Report
This Fair Market Value industry report for NAICS 444110 draws on verified data from the U.S. Census Bureau[5], Bureau of Labor Statistics[7], and Small Business Administration[6] to profile the home center retail sector. Our research team analyzes housing market indicators, home improvement spending trends, and competitive dynamics to provide accurate market intelligence for business valuation purposes. The report covers SBA size standards, related NAICS classifications, and the retail format evolution driven by e-commerce and omnichannel capabilities. Fair Market Value updates this NAICS 444110 profile quarterly to reflect new Census releases and industry developments.
Industry Snapshot
Key metrics for the home centers industry.
Industry Definition & Overview
Home Centers (NAICS 444110) encompasses establishments generally known as home centers primarily engaged in retailing a general line of new home repair and improvement materials and supplies, with no single merchandise line predominating. Product categories include lumber and building materials, plumbing goods, electrical supplies, tools, housewares, hardware, paint, lawn and garden supplies, and seasonal items. Home Depot and Lowe's dominate this classification with combined market share exceeding 80% of home center revenue, while regional chains and independent home centers serve localized markets. Additionally, home center demand correlates with existing home sales, home equity values, and housing age, as homeowners invest in repair and improvement projects most actively after purchasing homes or when rising home values provide renovation financing confidence. Professional contractor sales represent a growing share of revenue, with dedicated pro desks, commercial credit programs, and jobsite delivery services designed to capture trade professional spending. According to the U.S. Census Bureau[5], roughly 9,289 establishments operate in this classification, employing about 653,595 workers. The SBA[6] sets the size standard at $47 million in average annual receipts for this industry. E-commerce capabilities including buy-online-pick-up-in-store (BOPIS), same-day delivery, and online product selection have become standard operational requirements. Store formats range from 100,000+ square foot warehouse-style locations for national chains to 10,000-30,000 square foot neighborhood formats operated by independent retailers. Seasonal demand patterns create revenue peaks in spring and summer when outdoor projects, landscaping, and renovation activity concentrate.
What's Included in This Industry
- Retail sale of lumber and building materials
- Retail sale of plumbing supplies and fixtures
- Retail sale of electrical supplies and lighting products
- Retail sale of hand tools and power tools
- Retail sale of hardware and fasteners
- Retail sale of paint, stains, and painting supplies
- Retail sale of lawn and garden supplies and equipment
- Retail sale of kitchen and bath cabinets and countertops
- Retail sale of flooring, tile, and wall covering products
- Retail sale of seasonal and outdoor living products
NAICS Classification Hierarchy
| Level | Description | Code |
|---|---|---|
| Subsector | Building Material and Garden Equipment and Supplies Dealers | 444 |
| Industry Group | Building Material and Supplies Dealers | 4441 |
| NAICS Industry | Home Centers | 44411 |
| National Industry | Home Centers | 444110 |
Related NAICS Codes
| Code | Description | Relationship |
|---|---|---|
| 444120 | Paint and Wallpaper Retailers | Retails paint and wallpaper through specialty stores, competing with the paint departments that home centers operate as one of many merchandise categories |
| 444140 | Hardware Retailers | Retails hardware through specialty stores, competing with the hardware departments at home centers that carry similar fastener and tool products |
| 444180 | Other Building Material Dealers | Retails other building materials through specialty stores, with product overlap in lumber, roofing, and construction supplies sold at home centers |
| 444230 | Outdoor Power Equipment Retailers | Retails outdoor power equipment through specialty dealers, competing with the lawn and garden departments that home centers operate seasonally |
| 444240 | Nursery, Garden Center, and Farm Supply Retailers | Retails nursery, garden, and farm supplies, competing with the garden center departments that home centers operate during spring and summer seasons |
| 455110 | Department Stores | Operates department stores retailing general merchandise, sharing the large-format retail model though focused on different product categories than home centers |
Geographic Concentration
Top states by share of national establishments.
| # | State | % Est. | Total Est. |
|---|---|---|---|
| 1 | California | 9.2% | 552 |
| 2 | Texas | 7.8% | 468 |
| 3 | Florida | 6.3% | 382 |
| 4 | New York | 4.7% | 283 |
| 5 | Pennsylvania | 4.2% | 256 |
| 6 | Ohio | 3.8% | 230 |
| 7 | Illinois | 3.7% | 223 |
| 8 | Georgia | 3.5% | 211 |
| 9 | Michigan | 3.3% | 196 |
| 10 | North Carolina | 3.2% | 193 |
% Of Establishments
0%
9%
Source: County Business Patterns, U.S. Census Bureau[3]
SBA Lending Summary
160
Total SBA Loans
$215.9M
Total Loan Volume
$1.3M
Average Loan Size
14 yrs
Average Loan Term
10.03%
Average Interest Rate
2,664
Jobs Supported
Source: SBA 7(a) Program Data, U.S. Small Business Administration — FY 2025[4]
Key Insight: The SBA[6] classifies NAICS 444110 under building material and supplies dealers with a size standard of $47 million in average annual receipts. Businesses at or below this revenue threshold qualify as small for federal contracting preferences and SBA loan programs. Home centers can access SBA 7(a) loans[8] for inventory expansion, store renovations, and working capital needs. Firms purchasing or constructing retail facilities may qualify for 504 loans[9]. The large-format retail footprint and broad inventory requirements create substantial capital needs for independent operators competing against national chain stores.
Top SBA Lenders
| # | Lender | Loans | Volume | Avg Loan |
|---|---|---|---|---|
| 1 | Brookline Bank, a Division of Beacon Bank and Trust | 16 | $40.0M | $2.5M |
| 2 | FNBC Bank | 8 | $37.1M | $4.6M |
| 3 | Community Bank & Trust-West Georgia | 8 | $36.6M | $4.6M |
| 4 | Newtek Bank, National Association | 32 | $35.8M | $1.1M |
| 5 | Harvest Small Business Finance, LLC | 16 | $23.6M | $1.5M |
Frequently Asked Questions
Common questions about this industry.
What types of businesses fall under NAICS 444110?
NAICS 444110 covers home center retailers selling a general line of home repair and improvement materials including lumber, plumbing, electrical, tools, hardware, paint, and lawn and garden supplies. Home Depot, Lowe's, and regional chains fall under this code. Source: U.S. Census Bureau[5]
What is the SBA size standard for NAICS 444110?
The SBA sets the size standard at $47 million in average annual receipts for home centers. Businesses at or below this revenue threshold qualify as small for federal contracting preferences and SBA financing programs. Source: SBA Size Standards[6]
How many home center stores operate in the U.S.?
Census data shows roughly 9,289 establishments operating under NAICS 444110, employing about 653,595 workers. Home Depot and Lowe's operate the majority of large-format locations while regional and independent operators serve local markets. Source: U.S. Census Bureau[5]
What NAICS codes are related to home centers?
Related retail codes include 444120 (paint stores), 444140 (hardware stores), 444180 (building material dealers), 444230 (outdoor power equipment), and 444240 (nursery and garden centers). Wholesale codes include 423710 (hardware) and 423310 (lumber). Source: Census NAICS[5]
What drives home center sales?
Existing home sales, home equity values, and housing age correlate with home improvement spending. Homeowners invest most actively after purchasing homes or when rising property values support renovation financing. Professional contractor sales add a less cyclical revenue stream tied to ongoing construction activity.
Can home centers get SBA loans?
Yes, small businesses under NAICS 444110 can access SBA 7(a) loans for inventory and working capital, and 504 loans for facility purchases or construction. The large retail footprint and broad inventory create substantial capital needs for independent operators. Source: SBA Loan Programs[10]
How has e-commerce changed home center retail?
Buy-online-pick-up-in-store (BOPIS), same-day delivery, and expanded online product assortments are now standard competitive requirements. Home centers use stores as fulfillment hubs, combining the immediacy of local inventory with the selection breadth of e-commerce platforms.
Where are home centers concentrated geographically?
Home centers operate in every state with store density following population patterns and housing stock age. Suburban markets support the largest stores, while urban and rural areas may have smaller format locations. Sun Belt growth markets attract new store openings tied to housing construction. Source: BLS QCEW[11]
Sources & References
Government datasets and editorial sources used in this report.
- [1]U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages bls.gov
- [2]U.S. Census Bureau, Economic Census census.gov
- [3]U.S. Census Bureau, County Business Patterns census.gov
- [4]U.S. Small Business Administration, SBA 7(a) Loan Program Data data.sba.gov
- [5]U.S. Census Bureau census.gov
- [6]SBA sba.gov
- [7]Bureau of Labor Statistics bls.gov
- [8]SBA 7(a) loans sba.gov
- [9]504 loans sba.gov
- [10]SBA Loan Programs sba.gov
- [11]BLS QCEW bls.gov
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