NAICS 713940 Quarterly Industry Report
Fitness and Recreational Sports Centers
Comprehensive industry research for valuation professionals, business owners, buyers, and lenders
NAICS Code: 713940Sector: Arts, Entertainment, and Recreation (71)Updated: Q1 2026
About This Report
Fair Market Value compiles this NAICS 713940 industry report using data from the U.S. Census Bureau[7], the Bureau of Labor Statistics[6], and the Small Business Administration[8]. Our research team analyzes member retention rates, revenue per member, and facility use to build valuation benchmarks for fitness center operations. This report on NAICS 713940 is updated quarterly to reflect membership trends and consumer fitness spending patterns.
Industry Snapshot
Key metrics for the fitness and recreational sports centers industry.
NAICS Sector
71
Arts, Entertainment, and Recreation
Industry Definition & Overview
Fitness and Recreational Sports Centers (NAICS 713940) encompasses establishments primarily engaged in operating fitness centers, health clubs, gymnasiums, and recreational sports facilities. These venues provide members and guests access to exercise equipment, group fitness classes, swimming pools, basketball and racquet courts, personal training, and wellness programming under membership, day pass, or pay-per-visit pricing models.
Monthly membership dues generate the core revenue stream for most facilities. Budget gyms charge $10 to $30 per month and rely on high member volume with minimal staffing. Premium clubs offer personal training, spa services, childcare, and nutritional coaching at dues exceeding $100 monthly. Boutique fitness studios specialize in single-discipline formats including cycling, yoga, Pilates, boxing, and high-intensity interval training, charging per-class or unlimited-access rates. Corporate wellness contracts provide another revenue channel for operators serving employer-sponsored fitness benefits.
The Census Bureau[5] tracks fitness center revenue within the recreation sector. Market Bureau of Labor Statistics[6] reports employment for personal trainers, group fitness instructors, and facility managers. Member retention and acquisition costs are critical operating metrics. Facilities are nationwide, with the highest gym density in metropolitan areas where population supports multiple competing concepts. The industry has consolidated through franchise expansion, with several national brands operating thousands of locations across the country.
What's Included in This Industry
- Health club and gym membership operations
- Personal training and small group coaching
- Group fitness class programming and instruction
- Swimming pool and aquatic fitness facilities
- Basketball, racquetball, and tennis court access
- Boutique fitness studio operations
- Corporate wellness program delivery
- Childcare services within fitness facilities
- Spa, sauna, and recovery services
- Fitness equipment maintenance and floor management
NAICS Classification Hierarchy
| Level | Description | Code |
|---|---|---|
| Sector | Arts, Entertainment, and Recreation | 71 |
| Subsector | Amusement, Gambling, and Recreation Industries | 713 |
| Industry Group | Other Amusement and Recreation Industries | 7139 |
| NAICS Industry | Fitness and Recreational Sports Centers | 71394 |
| National Industry | Fitness and Recreational Sports Centers | 713940 |
Related NAICS Codes
| Code | Description | Relationship |
|---|---|---|
| 713910 | Golf Courses and Country Clubs | Golf courses and country clubs compete for recreational membership spending and serve the same affluent consumer segment seeking active lifestyles |
| 713990 | All Other Amusement and Recreation Industries | Other recreation facilities including rock climbing gyms and martial arts studios overlap with fitness center services for active consumers |
| 621340 | Offices of Physical, Occupational and Speech Therapists, and Audiologists | Physical therapy offices refer patients to fitness centers for post-rehabilitation exercise, creating referral partnerships between medical and fitness providers |
| 812199 | Other Personal Care Services | Other personal care services including massage therapy and wellness spas compete for consumer health and self-care spending alongside fitness centers |
| 339920 | Sporting and Athletic Goods Manufacturing | Sporting goods manufacturers produce the commercial exercise equipment that fitness centers purchase for their cardio and strength training floors |
| 531120 | Lessors of Nonresidential Buildings (except Miniwarehouses) | Commercial real estate lessors provide the retail and industrial spaces that fitness centers lease for their gym and studio locations |
Geographic Concentration
Top states by share of national establishments.
| # | State | % Est. | Total Est. |
|---|---|---|---|
| 1 | California | 12.8% | 5,240 |
| 2 | Texas | 8.1% | 3,294 |
| 3 | Florida | 6.8% | 2,753 |
| 4 | New York | 6.2% | 2,515 |
| 5 | Illinois | 4.0% | 1,632 |
| 6 | Pennsylvania | 3.9% | 1,609 |
| 7 | New Jersey | 3.6% | 1,467 |
| 8 | North Carolina | 3.5% | 1,422 |
| 9 | Ohio | 3.1% | 1,259 |
| 10 | Massachusetts | 3.0% | 1,245 |
% Of Establishments
0%
13%
Source: County Business Patterns, U.S. Census Bureau[3]
SBA Lending Summary
12,856
Total SBA Loans
$5.3B
Total Loan Volume
$411K
Average Loan Size
10 yrs
Average Loan Term
10.11%
Average Interest Rate
114,552
Jobs Supported
Source: SBA 7(a) Program Data, U.S. Small Business Administration — FY 2025[4]
Key Insight: The SBA size standard[9] for NAICS 713940 is $17.5 million in average annual receipts, classifying fitness centers below this threshold as small businesses for federal programs. Gym operators can access SBA 7(a) loans[10] for equipment purchases, facility buildouts, and working capital, while SBA 504 loans[11] support real estate acquisition. Most independent gyms and single-location studios qualify as small businesses.
Top SBA Lenders
| # | Lender | Loans | Volume | Avg Loan |
|---|---|---|---|---|
| 1 | The Huntington National Bank | 2,664 | $746.3M | $280K |
| 2 | Live Oak Banking Company | 384 | $340.7M | $887K |
| 3 | Newtek Bank, National Association | 976 | $286.2M | $293K |
| 4 | Citizens Bank | 336 | $172.8M | $514K |
| 5 | First Bank of the Lake | 248 | $158.5M | $639K |
Frequently Asked Questions
Common questions about this industry.
What types of businesses fall under NAICS 713940?
NAICS 713940 covers fitness and recreational sports facilities. This includes health clubs, budget gyms, premium fitness centers, boutique studios (yoga, cycling, boxing), recreational sports complexes with courts and pools, and corporate fitness centers.
How is NAICS 713940 different from 713990?
NAICS 713940 specifically covers fitness centers and recreational sports facilities, while 713990 covers other recreation like climbing walls, trampoline parks, and martial arts. Gyms focus on exercise; 713990 covers broader entertainment recreation, per Census Bureau classifications[12].
What is the SBA size standard for fitness centers?
The SBA sets the size standard for NAICS 713940 at $17.5 million in average annual receipts. Centers below this threshold qualify as small businesses, per the SBA size standards table[9].
What NAICS codes are related to fitness centers?
Related codes include 713910 (golf clubs), 713990 (other recreation), 621340 (physical therapy), 812199 (personal care), 339920 (sporting goods), and 531120 (commercial real estate). Each connects through membership, referral, or equipment supply.
What industries are closely related to fitness?
Closely related industries include specialty recreation (713990), physical therapy (621340), equipment manufacturing (339920), commercial real estate (531120), and country clubs (713910).
What activities are included in fitness center operations?
Activities include gym floor management, personal training, group classes, pool operations, court scheduling, boutique studio programming, childcare, spa services, and corporate wellness delivery. The Census Bureau[5] tracks fitness industry revenue.
Can fitness centers get SBA loans?
Where are fitness centers concentrated?
Fitness centers operate nationwide, with the highest density in metropolitan areas. California, Texas, Florida, and New York lead in total facility count. Budget gym franchises have expanded into suburban and rural markets, per Census Bureau County Business Patterns[13].
Sources & References
Government datasets and editorial sources used in this report.
- [1]U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages bls.gov
- [2]U.S. Census Bureau, Economic Census census.gov
- [3]U.S. Census Bureau, County Business Patterns census.gov
- [4]U.S. Small Business Administration, SBA 7(a) Loan Program Data data.sba.gov
- [5]Census Bureau data.census.gov
- [6]Bureau of Labor Statistics bls.gov
- [7]U.S. Census Bureau census.gov
- [8]Small Business Administration sba.gov
- [9]SBA size standard sba.gov
- [10]SBA 7(a) loans sba.gov
- [11]SBA 504 loans sba.gov
- [12]Census Bureau classifications census.gov
- [13]Census Bureau County Business Patterns census.gov
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