NAICS 449122 Quarterly Industry Report
Window Treatment Retailers
Comprehensive industry research for valuation professionals, business owners, buyers, and lenders
NAICS Code: 449122Sector: 44Updated: Q1 2026
About This Report
This Fair Market Value industry report for NAICS 449122 draws on verified data from the U.S. Census Bureau[4], Bureau of Labor Statistics[6], and Small Business Administration[5] to profile the window treatment retail sector. Our research team analyzes custom fabrication economics, design consultation models, and the growing motorized treatment segment to provide accurate market intelligence for business valuation purposes. The report covers SBA size standards, related NAICS classifications, and the service-intensive retail model that characterizes specialty window treatment operations. Fair Market Value updates this NAICS 449122 profile quarterly to reflect new Census releases and industry developments.
Industry Definition & Overview
Window Treatment Retailers (NAICS 449122) encompasses establishments primarily engaged in retailing new window treatments, including curtains, drapes, blinds, shades, shutters, and related hardware. Many retailers combine product sales with measurement, design consultation, and installation services, creating a service-oriented retail model similar to floor covering stores. Custom window treatments require precise measurements, fabric selection, and professional fabrication that generate higher margins than ready-made products sold off the shelf.
According to the U.S. Census Bureau[4], roughly 3,402 establishments operate under this classification. The relatively small establishment count reflects the niche nature of dedicated window treatment retailing. Many consumers purchase curtains and blinds from home centers, department stores, or online retailers, leaving specialty stores to serve customers seeking custom fabrication, premium brands, and professional design guidance. Interior designers represent an important referral channel, directing clients to specialty retailers for custom drapery and motorized shade systems.
The SBA[5] sets the size standard at $11.5 million in average annual receipts for this industry. Motorized and automated window treatment systems represent a growing product segment, with smart home integration driving demand for motorized blinds and shades. Custom fabrication lead times of two to six weeks create extended order-to-delivery cycles that affect cash flow and customer satisfaction management. Energy efficiency concerns also drive demand, as insulating window treatments reduce heating and cooling costs for both residential and commercial buildings.
What's Included in This Industry
- Curtain and drapery retail store operations
- Blind and shade retail and installation
- Custom window treatment design and fabrication
- Plantation shutter retailing and installation
- Motorized and automated window treatment retailing
- Window treatment hardware and accessory retailing
- In-home measurement and design consultation
- Commercial window treatment sales and installation
- Ready-made curtain and valance retailing
- Window film and decorative glass treatment retailing
NAICS Classification Hierarchy
| Level | Description | Code |
|---|---|---|
| Subsector | Furniture, Home Furnishings, Electronics, and Appliance Retailers | 449 |
| Industry Group | Furniture and Home Furnishings Retailers | 4491 |
| NAICS Industry | Home Furnishings Retailers | 44912 |
| National Industry | Window Treatment Retailers | 449122 |
Related NAICS Codes
| Code | Description | Relationship |
|---|---|---|
| 449110 | Furniture Retailers | Retails new furniture including household and office products, sharing interior decorating customer demographics and housing market demand patterns with window treatment stores |
| 449121 | Floor Covering Retailers | Retails floor coverings with optional installation services, sharing the product-plus-installation retail model and home renovation project timing with window treatment retailers |
| 449129 | All Other Home Furnishings Retailers | Retails all other home furnishings including decorative accessories, sharing home goods customer spending and interior design project coordination with window treatment stores |
| 444110 | Home Centers | Operates home centers retailing broad home improvement lines including ready-made window treatments, carrying less specialized selections than dedicated window treatment showrooms |
| 444180 | Other Building Material Dealers | Retails specialized building materials, sharing home renovation and construction project customer overlap with window treatment retailers serving new construction accounts |
| 459510 | Used Merchandise Retailers | Retails used merchandise including secondhand curtains and home furnishings, distinguished from this code which covers new window treatment products and custom fabrication |
SBA Lending Summary
656
Total SBA Loans
$279.3M
Total Loan Volume
$426K
Average Loan Size
11 yrs
Average Loan Term
10.01%
Average Interest Rate
3,232
Jobs Supported
Source: SBA 7(a) Program Data, U.S. Small Business Administration — FY 2025[3]
Key Insight: The SBA[5] classifies NAICS 449122 under window treatment retailers with a size standard of $11.5 million in average annual receipts. Businesses at or below this revenue threshold qualify as small for federal contracting preferences and SBA loan programs. Window treatment retailers can access SBA 7(a) loans[7] for showroom development, sample inventory, and working capital for custom fabrication operations. Firms purchasing retail or workroom properties may qualify for 504 loans[8]. Custom fabrication equipment and showroom sample investment represent common capital expenditure needs for window treatment retailers.
Top SBA Lenders
| # | Lender | Loans | Volume | Avg Loan |
|---|---|---|---|---|
| 1 | Bank of America, National Association | 48 | $41.3M | $860K |
| 2 | United Midwest Savings Bank National Association | 104 | $28.3M | $272K |
| 3 | First Resource Bank | 16 | $24.5M | $1.5M |
| 4 | Wells Fargo Bank National Association | 16 | $22.6M | $1.4M |
| 5 | Live Oak Banking Company | 16 | $22.2M | $1.4M |
Frequently Asked Questions
Common questions about this industry.
What types of businesses fall under NAICS 449122?
NAICS 449122 covers retailers selling curtains, drapes, blinds, shades, shutters, and window treatment hardware. Custom fabrication shops, motorized treatment specialists, and stores offering measurement and installation services are included. Source: U.S. Census Bureau[4]
How is NAICS 449122 structured?
Stores range from small custom drapery workrooms to larger showrooms displaying blinds, shades, and fabric samples. Many provide in-home consultations, custom measurement, and professional installation. Interior designers represent a key referral channel for custom window treatment retailers.
What is the SBA size standard for NAICS 449122?
The SBA sets the size standard at $11.5 million in average annual receipts for window treatment retailers. Businesses at or below this revenue level qualify as small for federal contracting preferences and SBA loan programs. Source: SBA Size Standards[5]
What NAICS codes are related to window treatment retailers?
Related retail codes include 449110 (furniture), 449121 (floor coverings), 449129 (other home furnishings), 444110 (home centers), 444180 (building materials), and 459510 (used merchandise). Source: Census NAICS[4]
What industries are related to window treatment retailing?
Key supplier industries include 337920 (blind and shade manufacturing), 314120 (curtain and linen mills), and 314910 (textile bag and canvas mills). Service industry 541410 (interior design) generates referral business for custom window treatment retailers.
What activities are included in NAICS 449122?
Activities include retailing curtains, drapes, blinds, shades, shutters, motorized treatments, and hardware. Custom design, in-home measurement, fabrication services, installation, commercial sales, and ready-made product retailing are also included.
Can window treatment retailers get SBA loans?
Yes, small businesses under NAICS 449122 can access SBA 7(a) loans for showroom development, sample inventory, and custom fabrication equipment. Firms purchasing retail or workroom properties may qualify for 504 loans. Custom order lead times affect cash flow and working capital needs. Source: SBA Loan Programs[9]
Where are window treatment retailers concentrated in the United States?
Window treatment retailers concentrate in affluent suburban markets with active residential construction and remodeling activity. Metropolitan areas with high-end residential real estate markets support specialty showroom operations. Commercial window treatment sales concentrate in cities with active office, hospitality, and institutional building projects.
Sources & References
Government datasets and editorial sources used in this report.
- [1]U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages bls.gov
- [2]U.S. Census Bureau, Economic Census census.gov
- [3]U.S. Small Business Administration, SBA 7(a) Loan Program Data data.sba.gov
- [4]U.S. Census Bureau census.gov
- [5]SBA sba.gov
- [6]Bureau of Labor Statistics bls.gov
- [7]SBA 7(a) loans sba.gov
- [8]504 loans sba.gov
- [9]SBA Loan Programs sba.gov
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