NAICS 812990 Quarterly Industry Report
All Other Personal Services
Comprehensive industry research for valuation professionals, business owners, buyers, and lenders
NAICS Code: 812990Sector: Other Services (except Public Administration) (81)Updated: Q1 2026
About This Report
This industry profile for All Other Personal Services (NAICS 812990) draws on data from the U.S. Census Bureau[9], Bureau of Labor Statistics[6], and SBA size standards database[7]. Published by Fair Market Value and updated quarterly, it provides valuation professionals, consumer services analysts, and personal services investors with current market data. All quantitative claims are sourced to publicly verifiable databases.
Industry Snapshot
Key metrics for the all other personal services industry.
NAICS Sector
81
Other Services (except Public Administration)
Industry Definition & Overview
All Other Personal Services (NAICS 812990) encompasses establishments primarily engaged in providing personal services not classified elsewhere in the personal and laundry services sector per the U.S. Census Bureau[5]. Activities include social event planning and coordination, dating and introduction services, personal shopping and wardrobe consulting, concierge services, fortune telling and psychic services, bail bonding, and miscellaneous consumer services not covered by other personal services classifications. This catch-all classification covers a diverse range of specialized personal services sharing the common characteristic of providing individualized assistance to consumers. Social event planning, particularly wedding coordination, represents one of the larger segments as professional planners manage venue selection, vendor coordination, and day-of logistics for celebrations ranging from small gatherings to large-scale events. Dating and matchmaking services operate through both in-person consultation models and technology platforms, with personalized matchmaking commanding premium pricing alongside app-based introduction services. Personal shopping, styling, and wardrobe consulting have grown as image-conscious consumers seek professional guidance on clothing, grooming, and personal presentation. Bail bonding services operate under state insurance regulation as surety agents providing financial guarantees for court appearances. Per Bureau of Labor Statistics[6] data, the broader other personal services sector encompasses varied occupational categories reflecting the diverse service mix within this classification. Based on the SBA Table of Size Standards[7], the size standard is $7.5 million in average annual receipts. State insurance departments regulate bail bonding services, while state consumer protection agencies oversee dating service contracts and event planning obligations. OSHA[8] general industry standards apply to workplace safety across the varied service activities in this classification.
What's Included in This Industry
- Social event planning and wedding coordination
- Dating and matchmaking introduction services
- Personal shopping and wardrobe consulting
- Concierge and personal assistant services
- Bail bonding services
- Fortune telling and psychic services
- Personal fitness training (non-gym)
- Personal chef and meal preparation services
- Gift wrapping services
- Shoe shine services and stands
NAICS Classification Hierarchy
| Level | Description | Code |
|---|---|---|
| Sector | Other Services (except Public Administration) | 81 |
| Subsector | Personal and Laundry Services | 812 |
| Industry Group | Other Personal Services | 8129 |
| NAICS Industry | All Other Personal Services | 81299 |
| National Industry | All Other Personal Services | 812990 |
Related NAICS Codes
| Code | Description | Relationship |
|---|---|---|
| 812910 | Pet Care (except Veterinary) Services | Pet Care Services shares the personal services sector with miscellaneous personal services, with both industries serving consumers who spend discretionary income on specialized service providers handling tasks the customer prefers to delegate to professionals |
| 812921 | Photofinishing Laboratories (except One-Hour) | Photofinishing Laboratories shares the NAICS 8129 other personal services group classification, with both industries providing specialized consumer services that have experienced significant market changes from technology disruption and shifting consumer preferences |
| 812930 | Parking Lots and Garages | Parking Lots and Garages operates within the personal services sector alongside miscellaneous personal services, with valet parking representing a personal convenience service that connects with event planning and concierge services at hotels and event venues |
| 812112 | Beauty Salons | Beauty Salons serves personal appearance needs that intersect with personal shopping and styling services, with beauty salons and personal stylists both helping consumers with appearance management through different but complementary service approaches |
| 812199 | Other Personal Care Services | Other Personal Care Services includes day spas and wellness services that complement personal concierge and lifestyle management services, with both industries serving affluent consumers who delegate personal care and lifestyle tasks to professional service providers |
| 524210 | Insurance Agencies and Brokerages | Insurance Agencies and Brokerages provides surety bonding products that bail bond agents sell, with insurance companies underwriting the surety bonds that bail bonding services issue to courts as financial guarantees for defendant appearance |
Geographic Concentration
Top states by share of national establishments.
| # | State | % Est. | Total Est. |
|---|---|---|---|
| 1 | California | 12.9% | 2,907 |
| 2 | Florida | 12.4% | 2,792 |
| 3 | Texas | 7.2% | 1,626 |
| 4 | New York | 6.0% | 1,366 |
| 5 | Illinois | 5.3% | 1,195 |
| 6 | Georgia | 3.4% | 759 |
| 7 | Virginia | 3.3% | 752 |
| 8 | North Carolina | 3.1% | 704 |
| 9 | Michigan | 3.1% | 698 |
| 10 | Colorado | 3.1% | 697 |
% Of Establishments
0%
13%
Source: County Business Patterns, U.S. Census Bureau[3]
SBA Lending Summary
5,896
Total SBA Loans
$1.9B
Total Loan Volume
$316K
Average Loan Size
10 yrs
Average Loan Term
10.72%
Average Interest Rate
42,928
Jobs Supported
Source: SBA 7(a) Program Data, U.S. Small Business Administration — FY 2025[4]
Key Insight: Per the SBA Table of Size Standards[7], All Other Personal Services (NAICS 812990) has a size standard of $7.5 million in average annual receipts for federal contracting purposes. SBA lending programs[10] support equipment, marketing, and working capital for qualifying personal service businesses. Eligible businesses can access SBA 7(a) loans[11] for working capital, equipment, and acquisition financing, while 504 loans[12] support major fixed-asset purchases including real estate and heavy machinery.
Top SBA Lenders
| # | Lender | Loans | Volume | Avg Loan |
|---|---|---|---|---|
| 1 | The Huntington National Bank | 672 | $196.8M | $293K |
| 2 | First Internet Bank of Indiana | 72 | $102.3M | $1.4M |
| 3 | Northeast Bank | 744 | $101.6M | $137K |
| 4 | Live Oak Banking Company | 120 | $101.2M | $844K |
| 5 | Readycap Lending, LLC | 576 | $85.9M | $149K |
Frequently Asked Questions
Common questions about this industry.
What is the NAICS code for event planning?
Social event planning and wedding coordination falls under NAICS 812990, the catch-all classification for personal services not classified elsewhere per the U.S. Census Bureau[5].
What is the SBA size standard?
Per the SBA size standard[7], the threshold is $7.5 million in average annual receipts for federal small business contracting eligibility and SBA lending products for personal service businesses.
What services are included in this category?
Per Census Bureau[9] classification, this category covers event planning, dating services, personal shopping, concierge services, bail bonding, fortune telling, shoe shine, and other consumer services not classified in other specific personal services categories.
How are bail bonding services regulated?
State insurance departments regulate bail bonding agents as surety providers per SBA[13] licensing guidance, with bail agents required to hold state licenses and maintain backing from insurance companies that underwrite surety bonds guaranteeing court appearances.
Is wedding planning a growing industry segment?
Wedding coordination has grown as professional planners manage increasingly complex celebrations involving multiple vendors, destination logistics, and personalized event design per Bureau of Labor Statistics[6] occupational data for event planners within the personal services sector.
What regulations apply to dating services?
State consumer protection agencies regulate dating service contracts including disclosure requirements, cancellation rights, and refund policies that protect consumers entering multi-month matchmaking agreements, with some states requiring specific contract terms for introduction services.
Do personal shoppers need certifications?
Personal shopping and wardrobe consulting do not require mandatory state licensing, though voluntary certifications from fashion and styling organizations validate professional competency and are valued by clients seeking qualified personal style guidance.
What safety regulations apply to personal services?
OSHA[8] general industry standards apply to workplace safety across the diverse service activities in this classification, with specific requirements varying based on the particular service type, physical setting, and occupational hazards encountered in each personal service business.
Sources & References
Government datasets and editorial sources used in this report.
- [1]U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages bls.gov
- [2]U.S. Census Bureau, Economic Census census.gov
- [3]U.S. Census Bureau, County Business Patterns census.gov
- [4]U.S. Small Business Administration, SBA 7(a) Loan Program Data data.sba.gov
- [5]U.S. Census Bureau census.gov
- [6]Bureau of Labor Statistics bls.gov
- [7]SBA Table of Size Standards sba.gov
- [8]OSHA osha.gov
- [9]U.S. Census Bureau data.census.gov
- [10]SBA lending programs sba.gov
- [11]SBA 7(a) loans sba.gov
- [12]504 loans sba.gov
- [13]SBA sba.gov
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