NAICS 812199 Quarterly Industry Report
Other Personal Care Services
Comprehensive industry research for valuation professionals, business owners, buyers, and lenders
NAICS Code: 812199Sector: Other Services (except Public Administration) (81)Updated: Q1 2026
About This Report
This industry profile for Other Personal Care Services (NAICS 812199) draws on data from the U.S. Census Bureau[9], Bureau of Labor Statistics[6], and SBA size standards database[7]. Published by Fair Market Value and updated quarterly, it provides valuation professionals, wellness industry analysts, and personal care investors with current market data. All quantitative claims are sourced to publicly verifiable databases.
Industry Snapshot
Key metrics for the other personal care services industry.
NAICS Sector
81
Other Services (except Public Administration)
Industry Definition & Overview
Other Personal Care Services (NAICS 812199) encompasses establishments primarily engaged in providing personal care services not classified elsewhere, including day spas without lodging, massage therapy practices, tanning salons, electrolysis hair removal, and permanent makeup application per the U.S. Census Bureau[5]. Activities include therapeutic and relaxation massage, spray tanning and UV tanning bed services, laser and electrolysis hair removal, microblading and permanent cosmetic tattooing, body wraps and scrub treatments, and aromatherapy services. Day spas represent the largest segment within this classification, offering multi-service appointments that combine massage, body treatments, and skincare in appointment packages priced from $100 to $500 per visit. Massage therapy practices range from sole practitioners operating from home offices to multi-therapist clinics offering Swedish, deep tissue, sports, and prenatal massage modalities. Tanning salons have faced declining indoor UV tanning demand due to skin cancer awareness campaigns and FDA warnings, while spray tanning and sunless options have grown as alternatives. State massage therapy licensing boards regulate practitioner certification in most states, requiring 500-1,000 hours of training program completion before licensure. Per Bureau of Labor Statistics[6] data, massage therapists represent a primary workforce category in this industry. Based on the SBA Table of Size Standards[7], the size standard is $9 million in average annual receipts. OSHA[8] general industry standards address ergonomic hazards, bloodborne pathogen exposure, and chemical safety in personal care service environments.
What's Included in This Industry
- Day spa services without lodging accommodations
- Therapeutic and relaxation massage services
- UV tanning bed and spray tanning services
- Electrolysis hair removal treatments
- Permanent makeup and microblading application
- Body wrap and body scrub treatments
- Aromatherapy services
- Hot stone and specialty massage modalities
- Waxing and depilatory hair removal
- Sauna, steam room, and hydrotherapy services
NAICS Classification Hierarchy
| Level | Description | Code |
|---|---|---|
| Sector | Other Services (except Public Administration) | 81 |
| Subsector | Personal and Laundry Services | 812 |
| Industry Group | Personal Care Services | 8121 |
| NAICS Industry | Other Personal Care Services | 81219 |
| National Industry | Other Personal Care Services | 812199 |
Related NAICS Codes
| Code | Description | Relationship |
|---|---|---|
| 812112 | Beauty Salons | Beauty Salons provides hair care services that day spas and personal care establishments often combine with massage, body treatments, and skincare in full-service locations, with beauty salons and spas competing for personal care spending from overlapping customer bases |
| 812113 | Nail Salons | Nail Salons provides manicure and pedicure services frequently bundled into day spa service menus, with nail care complementing massage and body treatment packages that day spas offer as multi-service appointment options |
| 721110 | Hotels (except Casino Hotels) and Motels | Hotels and Motels operates resort spas and hotel spa facilities that provide lodging-connected personal care services competing with standalone day spas, with hotel spas serving both overnight guests and local day-use customers seeking premium spa environments |
| 812111 | Barber Shops | Barber Shops serves the men's grooming market that has expanded into spa-style services including hot towel treatments, facial grooming, and massage offered at upscale barbershops blurring the line between traditional grooming and personal care spa services |
| 621399 | Offices of All Other Miscellaneous Health Practitioners | Offices of All Other Miscellaneous Health Practitioners includes licensed massage therapists operating under healthcare provider classifications when providing therapeutic massage prescribed for medical conditions, with the medical versus wellness distinction separating healthcare from personal care service categories |
| 812191 | Diet and Weight Reducing Centers | Diet and Weight Reducing Centers serves health-conscious consumers alongside day spas and wellness centers, with both industries competing for discretionary wellness spending from customers investing in personal health, appearance, and stress reduction services |
Geographic Concentration
Top states by share of national establishments.
| # | State | % Est. | Total Est. |
|---|---|---|---|
| 1 | California | 12.0% | 3,604 |
| 2 | Florida | 9.1% | 2,733 |
| 3 | New York | 8.8% | 2,631 |
| 4 | Texas | 8.1% | 2,430 |
| 5 | Illinois | 3.5% | 1,063 |
| 6 | Pennsylvania | 3.4% | 1,012 |
| 7 | New Jersey | 3.4% | 1,007 |
| 8 | Georgia | 3.3% | 991 |
| 9 | North Carolina | 3.0% | 893 |
| 10 | Virginia | 2.8% | 845 |
% Of Establishments
0%
12%
Source: County Business Patterns, U.S. Census Bureau[3]
SBA Lending Summary
7,280
Total SBA Loans
$2.8B
Total Loan Volume
$381K
Average Loan Size
10 yrs
Average Loan Term
10.29%
Average Interest Rate
64,880
Jobs Supported
Source: SBA 7(a) Program Data, U.S. Small Business Administration — FY 2025[4]
Key Insight: Per the SBA Table of Size Standards[7], Other Personal Care Services (NAICS 812199) has a size standard of $9 million in average annual receipts for federal contracting purposes. SBA lending programs[10] support spa buildout, treatment equipment, and working capital for qualifying personal care service businesses. Eligible businesses can access SBA 7(a) loans[11] for working capital, equipment, and acquisition financing, while 504 loans[12] support major fixed-asset purchases including real estate and heavy machinery.
Top SBA Lenders
| # | Lender | Loans | Volume | Avg Loan |
|---|---|---|---|---|
| 1 | The Huntington National Bank | 1,360 | $374.9M | $276K |
| 2 | Live Oak Banking Company | 144 | $213.6M | $1.5M |
| 3 | Newtek Bank, National Association | 616 | $158.4M | $257K |
| 4 | HomeTrust Bank | 64 | $71.3M | $1.1M |
| 5 | Platinum Bank | 120 | $69.4M | $579K |
Frequently Asked Questions
Common questions about this industry.
What is the NAICS code for day spas?
NAICS 812199 covers other personal care services including day spas without lodging, massage therapy, tanning, electrolysis, and permanent makeup services per the U.S. Census Bureau[5].
What is the SBA size standard?
Per the SBA size standard[7], the threshold is $9 million in average annual receipts for federal small business contracting eligibility and SBA lending products for other personal care service businesses.
Do massage therapists need state licenses?
Most states require massage therapists to obtain state licenses per Bureau of Labor Statistics[6] occupational data, with training requirements typically ranging from 500 to 1,000 hours of approved massage therapy program instruction plus passing state or national certification examinations.
What is the difference between a day spa and a resort spa?
Day spas (NAICS 812199) provide personal care services without overnight lodging, while resort spas operate within hotels and resorts (NAICS 721110[13]) offering spa services as part of accommodation packages.
How has the tanning industry changed?
Indoor UV tanning demand has declined due to skin cancer awareness campaigns and FDA warnings about UV radiation risks, while spray tanning and sunless tanning alternatives have grown as consumers seek bronzed appearance without ultraviolet exposure.
What safety regulations apply to personal care services?
OSHA[8] general industry standards address ergonomic hazards for massage therapists, bloodborne pathogen exposure during skin treatments, and chemical safety for tanning solutions and hair removal products used in personal care service environments.
What services generate the most day spa revenue?
Massage services and multi-treatment packages generate the highest per-appointment revenue for day spas, with bundled appointments combining massage, facial, and body treatments commanding $200-$500 per visit compared to $80-$150 for single-service massage appointments.
Is permanent makeup regulated?
State and local health departments regulate permanent makeup and microblading as cosmetic tattooing, with practitioners required to meet sanitation standards, bloodborne pathogen training, and in many jurisdictions specific licensing or certification per SBA[14] business licensing guidance.
Sources & References
Government datasets and editorial sources used in this report.
- [1]U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages bls.gov
- [2]U.S. Census Bureau, Economic Census census.gov
- [3]U.S. Census Bureau, County Business Patterns census.gov
- [4]U.S. Small Business Administration, SBA 7(a) Loan Program Data data.sba.gov
- [5]U.S. Census Bureau census.gov
- [6]Bureau of Labor Statistics bls.gov
- [7]SBA Table of Size Standards sba.gov
- [8]OSHA osha.gov
- [9]U.S. Census Bureau data.census.gov
- [10]SBA lending programs sba.gov
- [11]SBA 7(a) loans sba.gov
- [12]504 loans sba.gov
- [13]NAICS 721110 census.gov
- [14]SBA sba.gov
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