NAICS 711310 Quarterly Industry Report
Promoters of Performing Arts, Sports, and Similar Events with Faciliti
Comprehensive industry research for valuation professionals, business owners, buyers, and lenders
NAICS Code: 711310Sector: Arts, Entertainment, and Recreation (71)Updated: Q1 2026
About This Report
Fair Market Value compiles this NAICS 711310 industry report using data from the U.S. Census Bureau[7], the Bureau of Labor Statistics[6], and the Small Business Administration[8]. Our research team analyzes per-event revenue, facility use rates, and concession yields to build valuation benchmarks for venue-based promoter operations. This report on NAICS 711310 is updated quarterly to reflect live event demand and venue construction activity.
Industry Snapshot
Key metrics for the promoters of performing arts, sports, and similar events with faciliti industry.
NAICS Sector
71
Arts, Entertainment, and Recreation
Industry Definition & Overview
Promoters of Performing Arts, Sports, and Similar Events with Facilities (NAICS 711310) encompasses establishments primarily engaged in operating arenas, stadiums, theaters, amphitheaters, and similar venues while also organizing and promoting events held at those facilities. These dual-function operators both own or lease their facilities and curate the programming calendar of concerts, sporting events, theatrical presentations, and special events staged within them.
Revenue comes from ticket sales, facility naming rights, food and beverage concessions, parking, corporate suite leasing, sponsorship agreements, and ancillary services such as merchandise vending. Major venue operators manage portfolios of amphitheaters, arenas, and theaters across multiple markets, achieving scale through centralized booking and sponsorship sales. Smaller operators run single facilities including county fairgrounds, performing arts centers, and minor league stadiums that serve local and regional markets.
The Census Bureau[5] tracks arts and entertainment revenue that includes venue-based event promotion. Market Bureau of Labor Statistics[6] reports employment for event managers, box office staff, stagehands, and facility maintenance workers. Municipal governments own many performing arts centers and arenas, contracting private management firms to handle booking and operations. Venue concentration follows population density, with major facilities in every metropolitan area and smaller venues serving suburban and rural communities across the country.
What's Included in This Industry
- Arena and stadium event programming and management
- Concert venue booking and production oversight
- Performing arts center season curation and operations
- Amphitheater and outdoor venue event management
- Facility naming rights and corporate suite sales
- Food, beverage, and merchandise concession management
- Ticket sales platform operation and distribution
- Parking and transportation logistics for events
- County fairground and exposition center operations
- Venue maintenance, security, and guest services
NAICS Classification Hierarchy
| Level | Description | Code |
|---|---|---|
| Sector | Arts, Entertainment, and Recreation | 71 |
| Subsector | Performing Arts, Spectator Sports, and Related Industries | 711 |
| Industry Group | Promoters of Performing Arts, Sports, and Similar Events | 7113 |
| NAICS Industry | Promoters of Performing Arts, Sports, and Similar Events with Facilities | 71131 |
| National Industry | Promoters of Performing Arts, Sports, and Similar Events with Facilities | 711310 |
Related NAICS Codes
| Code | Description | Relationship |
|---|---|---|
| 711320 | Promoters of Performing Arts, Sports, and Similar Events without Facilities | Event promoters without facilities rent venues from operators in this code, creating a landlord-tenant dynamic for touring productions and festivals |
| 711110 | Theater Companies and Dinner Theaters | Theater companies perform in venues managed by promoters in this code, paying rental fees or sharing box office revenue for use of the stage |
| 711130 | Musical Groups and Artists | Musical groups and artists are booked by venue operators who negotiate appearance fees and production requirements for concert engagements |
| 711211 | Sports Teams and Clubs | Professional sports teams lease arenas and stadiums from facility operators, generating long-term tenant revenue for venue management companies |
| 722511 | Full-Service Restaurants | Full-service restaurants and catering companies operate food service concessions within venues under management contracts or percentage rent |
| 561599 | All Other Travel Arrangement and Reservation Services | Convention and visitors bureaus market metropolitan areas to attract touring events and conferences that fill venue calendars |
Geographic Concentration
Top states by share of national establishments.
| # | State | % Est. | Total Est. |
|---|---|---|---|
| 1 | California | 13.9% | 581 |
| 2 | New York | 8.6% | 360 |
| 3 | Florida | 7.0% | 291 |
| 4 | Texas | 6.0% | 252 |
| 5 | Pennsylvania | 4.2% | 176 |
| 6 | Ohio | 4.0% | 166 |
| 7 | Massachusetts | 3.5% | 147 |
| 8 | Illinois | 3.4% | 142 |
| 9 | Minnesota | 3.1% | 131 |
| 10 | Michigan | 3.0% | 125 |
% Of Establishments
0%
14%
Source: County Business Patterns, U.S. Census Bureau[3]
SBA Lending Summary
864
Total SBA Loans
$450.5M
Total Loan Volume
$521K
Average Loan Size
13 yrs
Average Loan Term
10.32%
Average Interest Rate
5,264
Jobs Supported
Source: SBA 7(a) Program Data, U.S. Small Business Administration — FY 2025[4]
Key Insight: The SBA size standard[9] for NAICS 711310 is $40 million in average annual receipts, classifying promoters below this revenue threshold as small businesses for federal programs. Venue operators can access SBA 7(a) loans[10] for equipment, technology upgrades, and working capital, while SBA 504 loans[11] support facility acquisition and renovation. Many performing arts centers and regional venues qualify as small businesses.
Top SBA Lenders
| # | Lender | Loans | Volume | Avg Loan |
|---|---|---|---|---|
| 1 | The Huntington National Bank | 96 | $36.4M | $379K |
| 2 | Citizens Bank | 8 | $33.3M | $4.2M |
| 3 | Harvest Small Business Finance, LLC | 40 | $32.3M | $808K |
| 4 | Enterprise Bank & Trust | 16 | $29.8M | $1.9M |
| 5 | Newtek Bank, National Association | 72 | $28.7M | $399K |
Frequently Asked Questions
Common questions about this industry.
What types of businesses fall under NAICS 711310?
NAICS 711310 covers operators that own or lease venues and also promote events held there. This includes arena management companies, performing arts center operators, amphitheater owners, county fairground managers, and stadium management firms.
How is NAICS 711310 different from 711320?
NAICS 711310 covers promoters that operate their own venues, while 711320 covers promoters that organize events at rented or third-party facilities. Venue operators in 711310 earn facility revenue; promoters in 711320 pay rental fees, per Census Bureau classifications[12].
What is the SBA size standard for event venues?
The SBA sets the size standard for NAICS 711310 at $40 million in average annual receipts. Operators below this threshold qualify as small businesses for federal programs, per the SBA size standards table[9].
What NAICS codes are related to event promoters with venues?
Related codes include 711320 (promoters without venues), 711110 (theater), 711130 (musical groups), 711211 (sports teams), 722511 (food service), and 561599 (convention bureaus). Each connects through booking, tenancy, or concession relationships.
What industries are closely related to venue operators?
Closely related industries include independent promoters (711320), professional sports (711211), touring music (711130), food service concessions (722511), and convention management (561591).
What activities are included in venue promotion?
Activities include event programming, booking, ticket distribution, naming rights sales, concession management, suite leasing, facility maintenance, guest services, and marketing. The Census Bureau[5] tracks venue revenue within the entertainment sector.
Can event venue operators get SBA loans?
Where are event venues concentrated?
Every major metropolitan area supports multiple arenas, theaters, and amphitheaters. The largest venue portfolios concentrate in New York, Los Angeles, Chicago, Dallas, and Nashville, while smaller facilities serve suburban and rural communities, per Census Bureau County Business Patterns[13].
Sources & References
Government datasets and editorial sources used in this report.
- [1]U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages bls.gov
- [2]U.S. Census Bureau, Economic Census census.gov
- [3]U.S. Census Bureau, County Business Patterns census.gov
- [4]U.S. Small Business Administration, SBA 7(a) Loan Program Data data.sba.gov
- [5]Census Bureau data.census.gov
- [6]Bureau of Labor Statistics bls.gov
- [7]U.S. Census Bureau census.gov
- [8]Small Business Administration sba.gov
- [9]SBA size standard sba.gov
- [10]SBA 7(a) loans sba.gov
- [11]SBA 504 loans sba.gov
- [12]Census Bureau classifications census.gov
- [13]Census Bureau County Business Patterns census.gov
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