NAICS 711219 Quarterly Industry Report
Other Spectator Sports
Comprehensive industry research for valuation professionals, business owners, buyers, and lenders
NAICS Code: 711219Sector: Arts, Entertainment, and Recreation (71)Updated: Q1 2026
About This Report
Fair Market Value compiles this NAICS 711219 industry report using data from the U.S. Census Bureau[7], the Bureau of Labor Statistics[6], and the Small Business Administration[8]. Our research team analyzes gate revenue, broadcast deal structures, and sponsorship yields to build valuation benchmarks for specialty spectator sports operations. This report on NAICS 711219 is updated quarterly to reflect pay-per-view trends and event attendance patterns.
Industry Snapshot
Key metrics for the other spectator sports industry.
NAICS Sector
71
Arts, Entertainment, and Recreation
Industry Definition & Overview
Other Spectator Sports (NAICS 711219) encompasses establishments primarily engaged in presenting live sporting events before paying audiences in disciplines not classified under team sports or racetrack codes. This category captures professional boxing and mixed martial arts promotions, rodeo events, professional wrestling exhibitions, tennis tournaments, golf tournaments, figure skating competitions, extreme sports events, and other individual or specialty sporting contests.
Pay-per-view and streaming broadcast rights represent a major revenue source for combat sports promotions. Boxing and MMA events generate revenue from gate receipts, media distribution fees, sponsorships, and closed-circuit television sales. Rodeo operators earn income from admissions, livestock fees, concessions, and sponsorships tied to Western heritage branding. Professional golf and tennis tournaments depend heavily on corporate hospitality sales, broadcast rights, and title sponsorship agreements that can exceed prize purse amounts.
The Census Bureau[5] tracks spectator sports revenue within the arts, entertainment, and recreation sector. Industry Bureau of Labor Statistics[6] reports employment for athletes, coaches, and event staff across spectator sports categories. State athletic commissions regulate boxing and MMA events, including fighter licensing, medical requirements, and bout sanctioning. Events are held nationwide, with combat sports concentrating in Las Vegas, New York, and Los Angeles, while rodeo circuits operate across the Western and Southern states. Seasonal patterns vary by sport.
What's Included in This Industry
- Professional boxing event promotion and production
- Mixed martial arts fight card management
- Rodeo event production and livestock management
- Professional wrestling exhibition staging
- Golf tournament hosting and operations
- Tennis tournament production and hospitality
- Figure skating and gymnastics competition events
- Extreme sports and action sports competitions
- Pay-per-view and streaming fight broadcast management
- Individual sport competition sanctioning and production
NAICS Classification Hierarchy
| Level | Description | Code |
|---|---|---|
| Sector | Arts, Entertainment, and Recreation | 71 |
| Subsector | Performing Arts, Spectator Sports, and Related Industries | 711 |
| Industry Group | Spectator Sports | 7112 |
| NAICS Industry | Spectator Sports | 71121 |
| National Industry | Other Spectator Sports | 711219 |
Related NAICS Codes
| Code | Description | Relationship |
|---|---|---|
| 711211 | Sports Teams and Clubs | Professional sports teams compete for the same spectator entertainment spending and share arena and stadium venues with individual sport events |
| 711212 | Racetracks | Racetracks share the spectator sports audience and wagering infrastructure, with some combat sports events also featuring legal betting markets |
| 711310 | Promoters of Performing Arts, Sports, and Similar Events with Facilities | Event promoters with venues own the arenas where boxing, MMA, tennis, and wrestling events are staged under facility rental agreements |
| 711320 | Promoters of Performing Arts, Sports, and Similar Events without Facilities | Promoters without venues produce outdoor rodeos, golf tournaments, and festival-format events at temporary or rented locations |
| 711410 | Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures | Sports agents and managers represent fighters, golfers, and individual athletes, negotiating appearance fees and endorsement contracts |
| 516120 | Television Broadcasting Stations | Television broadcasters purchase media rights for boxing, MMA, golf, and tennis events, generating broadcast revenue for promoters |
Geographic Concentration
Top states by share of national establishments.
| # | State | % Est. | Total Est. |
|---|---|---|---|
| 1 | Florida | 17.1% | 529 |
| 2 | California | 14.7% | 455 |
| 3 | North Carolina | 6.3% | 196 |
| 4 | New York | 5.4% | 168 |
| 5 | Texas | 4.5% | 141 |
| 6 | Kentucky | 4.2% | 130 |
| 7 | Indiana | 3.5% | 107 |
| 8 | Pennsylvania | 3.2% | 100 |
| 9 | Georgia | 2.7% | 84 |
| 10 | Maryland | 2.7% | 83 |
% Of Establishments
0%
17%
Source: County Business Patterns, U.S. Census Bureau[3]
SBA Lending Summary
120
Total SBA Loans
$36.4M
Total Loan Volume
$304K
Average Loan Size
10 yrs
Average Loan Term
10.13%
Average Interest Rate
728
Jobs Supported
Source: SBA 7(a) Program Data, U.S. Small Business Administration — FY 2025[4]
Key Insight: The SBA size standard[9] for NAICS 711219 is $16.5 million in average annual receipts, classifying promoters and operators below this threshold as small businesses for federal programs. Event operators can access SBA 7(a) loans[10] for event production, equipment, and working capital, while SBA 504 loans[11] support arena or training facility real estate. Most regional promoters and rodeo operators qualify as small businesses.
Top SBA Lenders
| # | Lender | Loans | Volume | Avg Loan |
|---|---|---|---|---|
| 1 | First Financial Bank | 16 | $22.2M | $1.4M |
| 2 | The Huntington National Bank | 24 | $4.0M | $169K |
| 3 | America First FCU | 8 | $2.0M | $251K |
| 4 | U.S. Bank, National Association | 8 | $2.0M | $250K |
| 5 | Lendistry SBLC, LLC | 8 | $2.0M | $248K |
Frequently Asked Questions
Common questions about this industry.
What types of businesses fall under NAICS 711219?
NAICS 711219 covers spectator sports events outside team sports and racing. This includes boxing promotions, MMA events, professional wrestling, rodeos, golf and tennis tournaments, figure skating competitions, extreme sports events, and individual sport exhibitions.
How is NAICS 711219 different from 711211?
NAICS 711211 covers team-based professional sports (football, baseball, basketball), while 711219 covers individual and specialty sports competitions. Teams play seasons; events in this code are typically standalone or short-series productions, per Census Bureau classifications[12].
What is the SBA size standard for other spectator sports?
The SBA sets the size standard for NAICS 711219 at $16.5 million in average annual receipts. Promoters below this threshold qualify as small businesses for federal programs, per the SBA size standards table[9].
What NAICS codes are related to other spectator sports?
Related codes include 711211 (sports teams), 711212 (racetracks), 711310 (venue promoters), 711320 (non-venue promoters), 711410 (talent agents), and 516120 (broadcasting). Each connects through venue, media, or talent management.
What industries are closely related to specialty sports?
Closely related industries include arena operations (711310), talent management (711410), professional team sports (711211), broadcasting (516120), and outdoor event promotion (711320).
What activities are included in other spectator sports?
Activities include fight promotion, rodeo production, wrestling staging, tournament hosting, PPV broadcast management, athlete management, corporate hospitality, and event sanctioning. State athletic commissions regulate combat sports licensing.
Can spectator sports promoters get SBA loans?
Where are spectator sports events concentrated?
Las Vegas, New York, and Los Angeles dominate combat sports promotion. Professional golf and tennis rotate among resort and country club venues. Rodeo circuits travel the Western and Southern states, per Census Bureau County Business Patterns[13].
Sources & References
Government datasets and editorial sources used in this report.
- [1]U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages bls.gov
- [2]U.S. Census Bureau, Economic Census census.gov
- [3]U.S. Census Bureau, County Business Patterns census.gov
- [4]U.S. Small Business Administration, SBA 7(a) Loan Program Data data.sba.gov
- [5]Census Bureau data.census.gov
- [6]Bureau of Labor Statistics bls.gov
- [7]U.S. Census Bureau census.gov
- [8]Small Business Administration sba.gov
- [9]SBA size standard sba.gov
- [10]SBA 7(a) loans sba.gov
- [11]SBA 504 loans sba.gov
- [12]Census Bureau classifications census.gov
- [13]Census Bureau County Business Patterns census.gov
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