NAICS 711410 Quarterly Industry Report
Agents and Managers for Artists, Athletes, Entertainers, and Other Pub
Comprehensive industry research for valuation professionals, business owners, buyers, and lenders
NAICS Code: 711410Sector: Arts, Entertainment, and Recreation (71)Updated: Q1 2026
About This Report
Fair Market Value compiles this NAICS 711410 industry report using data from the U.S. Census Bureau[7], the Bureau of Labor Statistics[6], and the Small Business Administration[8]. Our research team analyzes commission revenue, client roster valuations, and deal volume to build valuation benchmarks for talent representation businesses. This report on NAICS 711410 is updated quarterly to reflect talent market dynamics and agency sector developments.
Industry Snapshot
Key metrics for the agents and managers for artists, athletes, entertainers, and other pub industry.
NAICS Sector
71
Arts, Entertainment, and Recreation
Industry Definition & Overview
Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (NAICS 711410) encompasses establishments primarily engaged in managing or representing entertainers, athletes, and other public figures and in booking or scheduling their engagements. These firms earn revenue through commission percentages on client contracts, management fees, and advisory retainers negotiated with talent across music, sports, film, television, literary, and commercial endorsement markets.
Talent agents focus on securing employment opportunities and negotiating deal terms on behalf of clients. Agents typically earn 10 percent of client earnings in entertainment and 3 to 5 percent in professional sports under regulations set by industry guilds and player associations. Personal managers provide broader career guidance, strategic planning, and day-to-day operational support, often earning 15 to 20 percent of client income. Some firms combine both functions under one roof. Business managers handle financial affairs including tax planning, investment oversight, and cash flow management for high-earning clients.
The Census Bureau[5] tracks revenue for this code within the arts and entertainment sector. Industry Bureau of Labor Statistics[6] reports employment for agents, managers, and talent scouts. State licensing requirements govern agent conduct in California, New York, and several other jurisdictions. Major agencies maintain headquarters in Los Angeles and New York, while sports management firms also cluster in Miami, Dallas, and Chicago near professional team headquarters and league offices. Boutique and regional firms operate nationwide, representing local and emerging talent.
What's Included in This Industry
- Talent booking and contract negotiation for performers
- Sports agent representation and player contract management
- Personal management and career development advisory
- Business management and financial services for entertainers
- Literary agent manuscript representation and publishing deals
- Endorsement and sponsorship deal procurement
- Speaking engagement booking and fee negotiation
- Modeling agency talent placement and casting
- Touring schedule coordination and logistics planning
- Public relations management and media strategy
NAICS Classification Hierarchy
| Level | Description | Code |
|---|---|---|
| Sector | Arts, Entertainment, and Recreation | 71 |
| Subsector | Performing Arts, Spectator Sports, and Related Industries | 711 |
| Industry Group | Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures | 7114 |
| NAICS Industry | Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures | 71141 |
| National Industry | Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures | 711410 |
Related NAICS Codes
| Code | Description | Relationship |
|---|---|---|
| 711130 | Musical Groups and Artists | Musical groups and artists are primary clients whose touring schedules and recording contracts generate commission income for booking agents |
| 711110 | Theater Companies and Dinner Theaters | Theater companies negotiate with agents to cast actors and engage directors, creating commission revenue from employment contracts |
| 711211 | Sports Teams and Clubs | Professional sports teams negotiate player contracts with sports agents who represent athletes in salary and endorsement discussions |
| 711510 | Independent Artists, Writers, and Performers | Independent artists and writers retain agents to secure publishing deals, gallery representation, and commercial licensing opportunities |
| 512110 | Motion Picture and Video Production | Motion picture producers cast talent through agents who package actors and directors for film and television production projects |
| 541810 | Advertising Agencies | Advertising agencies work with talent agents to secure celebrity endorsements and brand ambassador agreements for marketing campaigns |
Geographic Concentration
Top states by share of national establishments.
| # | State | % Est. | Total Est. |
|---|---|---|---|
| 1 | California | 35.3% | 1,723 |
| 2 | New York | 17.3% | 845 |
| 3 | Florida | 9.6% | 466 |
| 4 | Tennessee | 4.3% | 208 |
| 5 | Texas | 4.0% | 196 |
| 6 | Georgia | 2.9% | 140 |
| 7 | Illinois | 2.5% | 120 |
| 8 | New Jersey | 2.1% | 104 |
| 9 | Nevada | 1.8% | 88 |
| 10 | Massachusetts | 1.6% | 77 |
% Of Establishments
0%
35%
Source: County Business Patterns, U.S. Census Bureau[3]
SBA Lending Summary
384
Total SBA Loans
$103.4M
Total Loan Volume
$269K
Average Loan Size
11 yrs
Average Loan Term
11.21%
Average Interest Rate
1,624
Jobs Supported
Source: SBA 7(a) Program Data, U.S. Small Business Administration — FY 2025[4]
Key Insight: The SBA size standard[9] for NAICS 711410 is $17.5 million in average annual receipts, classifying firms below this revenue threshold as small businesses for federal programs. Agencies can access SBA 7(a) loans[10] for office buildouts, technology, and working capital, while SBA 504 loans[11] support office real estate acquisition. Most agencies outside the largest global firms qualify as small businesses.
Top SBA Lenders
| # | Lender | Loans | Volume | Avg Loan |
|---|---|---|---|---|
| 1 | First Internet Bank of Indiana | 16 | $26.6M | $1.7M |
| 2 | Readycap Lending, LLC | 40 | $10.9M | $272K |
| 3 | City National Bank | 8 | $10.2M | $1.3M |
| 4 | BayFirst National Bank | 56 | $8.3M | $149K |
| 5 | Northeast Bank | 72 | $8.2M | $113K |
Frequently Asked Questions
Common questions about this industry.
What types of businesses fall under NAICS 711410?
NAICS 711410 covers firms managing or representing public figures. This includes talent agencies, sports management firms, literary agents, modeling agencies, personal managers, business managers for entertainers, booking agents, and speaking bureau operators.
How is NAICS 711410 different from 711510?
NAICS 711410 covers agents and managers who represent artists and negotiate on their behalf, while 711510 covers the independent artists themselves who create and perform. Agents earn commissions; artists earn creative fees, per Census Bureau classifications[12].
What is the SBA size standard for talent agents?
The SBA sets the size standard for NAICS 711410 at $17.5 million in average annual receipts. Agencies below this threshold qualify as small businesses for federal programs, per the SBA size standards table[9].
What NAICS codes are related to talent agencies?
Related codes include 711130 (musical groups), 711110 (theater), 711211 (sports teams), 711510 (independent artists), 512110 (film production), and 541810 (advertising). Each connects through talent representation or employment.
What industries are closely related to talent management?
Closely related industries include touring music (711130), professional sports (711211), film production (512110), independent arts (711510), and advertising (541810) for endorsement deals.
What activities are included in talent representation?
Activities include contract negotiation, booking, career management, financial advisory, endorsement procurement, casting placement, tour planning, and media strategy. State licensing laws regulate agent conduct in major entertainment markets.
Can talent agencies get SBA loans?
Where are talent agencies concentrated?
Los Angeles and New York City host the largest agency clusters for entertainment representation. Sports agencies concentrate in Miami, Dallas, and Chicago near league and team headquarters. Boutique agencies operate in Nashville, Atlanta, and other regional entertainment markets, per Census Bureau County Business Patterns[13].
Sources & References
Government datasets and editorial sources used in this report.
- [1]U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages bls.gov
- [2]U.S. Census Bureau, Economic Census census.gov
- [3]U.S. Census Bureau, County Business Patterns census.gov
- [4]U.S. Small Business Administration, SBA 7(a) Loan Program Data data.sba.gov
- [5]Census Bureau data.census.gov
- [6]Bureau of Labor Statistics bls.gov
- [7]U.S. Census Bureau census.gov
- [8]Small Business Administration sba.gov
- [9]SBA size standard sba.gov
- [10]SBA 7(a) loans sba.gov
- [11]SBA 504 loans sba.gov
- [12]Census Bureau classifications census.gov
- [13]Census Bureau County Business Patterns census.gov
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