NAICS 711190 Quarterly Industry Report
Other Performing Arts Companies
Comprehensive industry research for valuation professionals, business owners, buyers, and lenders
NAICS Code: 711190Sector: Arts, Entertainment, and Recreation (71)Updated: Q1 2026
About This Report
Fair Market Value compiles this NAICS 711190 industry report using data from the U.S. Census Bureau[8], the Bureau of Labor Statistics[7], and the Small Business Administration[9]. Our research team analyzes touring revenue, per-show attendance, and venue capacity metrics to build valuation benchmarks for specialty performing arts operations. This report on NAICS 711190 is updated quarterly to reflect audience demand patterns and touring market conditions.
Industry Snapshot
Key metrics for the other performing arts companies industry.
NAICS Sector
71
Arts, Entertainment, and Recreation
Industry Definition & Overview
Other Performing Arts Companies (NAICS 711190) encompasses establishments primarily engaged in producing live performing arts presentations not classified under theater, dance, or musical group codes. This residual category includes circuses, ice skating shows, magic and illusion productions, variety shows, puppet theaters, comedy troupes, and other live performance formats that combine multiple entertainment disciplines.
Circus companies range from traditional tent-based touring operations to contemporary circus arts productions that perform in permanent theater venues. Ice show producers mount elaborate touring productions featuring figure skating, aerial acrobatics, and theatrical staging. Comedy troupes operate improvisation and sketch comedy theaters that generate revenue from ticket sales, food and beverage service, and corporate event bookings. Puppet and marionette theaters serve family audiences through both touring and fixed-venue formats.
Revenue models vary by format. Touring productions depend on per-city engagement fees and gate receipts, while resident companies rely on local ticket sales and repeat attendance. The National Endowment for the Arts[5] provides grant funding for diverse performing arts disciplines. Industry Census Bureau[6] tracks performing arts revenue, and the Bureau of Labor Statistics[7] reports employment for performers and entertainers. Operations are geographically dispersed, with touring companies traveling nationwide and resident comedy and variety venues concentrating in urban entertainment districts.
What's Included in This Industry
- Circus production and touring operations
- Ice skating show production and performance
- Magic and illusion show production
- Comedy troupe and improv theater operations
- Variety and vaudeville show staging
- Puppet and marionette theater performances
- Acrobatic and aerial arts presentations
- Corporate entertainment and private event shows
- Touring production logistics and advance work
- Resident venue comedy and variety programming
NAICS Classification Hierarchy
| Level | Description | Code |
|---|---|---|
| Sector | Arts, Entertainment, and Recreation | 71 |
| Subsector | Performing Arts, Spectator Sports, and Related Industries | 711 |
| Industry Group | Performing Arts Companies | 7111 |
| NAICS Industry | Other Performing Arts Companies | 71119 |
| National Industry | Other Performing Arts Companies | 711190 |
Related NAICS Codes
| Code | Description | Relationship |
|---|---|---|
| 711110 | Theater Companies and Dinner Theaters | Theater companies share performance venue networks and audience demographics with variety and comedy productions that play similar stages |
| 711310 | Promoters of Performing Arts, Sports, and Similar Events with Facilities | Event promoters with facilities book touring circus, ice show, and comedy acts into arenas and theaters under engagement agreements |
| 711320 | Promoters of Performing Arts, Sports, and Similar Events without Facilities | Promoters without venues produce outdoor festivals and special events that feature circus arts, comedy, and variety entertainment acts |
| 711410 | Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures | Talent agents represent comedians, magicians, and circus performers, negotiating appearance fees and contract riders for engagements |
| 711510 | Independent Artists, Writers, and Performers | Independent performers including stand-up comedians and solo magicians work as freelancers before forming or joining production companies |
| 713110 | Amusement and Theme Parks | Amusement and theme parks hire circus performers and stage live entertainment shows as attractions within their park properties |
Geographic Concentration
Top states by share of national establishments.
| # | State | % Est. | Total Est. |
|---|---|---|---|
| 1 | Florida | 17.1% | 69 |
| 2 | California | 14.6% | 59 |
| 3 | New York | 9.2% | 37 |
| 4 | Nevada | 8.9% | 36 |
| 5 | New Jersey | 5.9% | 24 |
| 6 | Illinois | 5.2% | 21 |
| 7 | Georgia | 4.5% | 18 |
| 8 | Pennsylvania | 4.5% | 18 |
| 9 | Virginia | 3.5% | 14 |
| 10 | Minnesota | 3.2% | 13 |
% Of Establishments
0%
17%
Source: County Business Patterns, U.S. Census Bureau[3]
SBA Lending Summary
264
Total SBA Loans
$73.0M
Total Loan Volume
$277K
Average Loan Size
11 yrs
Average Loan Term
10.88%
Average Interest Rate
1,840
Jobs Supported
Source: SBA 7(a) Program Data, U.S. Small Business Administration — FY 2025[4]
Key Insight: The SBA size standard[10] for NAICS 711190 is $34 million in average annual receipts, classifying companies below this revenue threshold as small businesses for federal programs. Performing arts companies can access SBA 7(a) loans[11] for production equipment, touring costs, and working capital, while SBA 504 loans[12] support venue and rehearsal facility purchases. Most companies outside major touring circus and ice show productions operate under the threshold.
Top SBA Lenders
| # | Lender | Loans | Volume | Avg Loan |
|---|---|---|---|---|
| 1 | Texas Capital Bank | 8 | $19.3M | $2.4M |
| 2 | The Huntington National Bank | 24 | $17.6M | $732K |
| 3 | Univest Bank and Trust Co | 16 | $7.8M | $490K |
| 4 | Northeast Bank | 56 | $6.2M | $110K |
| 5 | BayFirst National Bank | 32 | $4.8M | $149K |
Frequently Asked Questions
Common questions about this industry.
What types of businesses fall under NAICS 711190?
NAICS 711190 covers performing arts companies not classified under theater, dance, or music codes. This includes circuses, ice skating shows, magic productions, comedy troupes, improv theaters, variety shows, puppet theaters, and acrobatic performance companies.
How is NAICS 711190 different from 711110?
NAICS 711110 covers companies producing plays, musicals, and operas, while 711190 covers companies producing circus, comedy, magic, ice shows, and other non-traditional performing arts. Both produce live entertainment, but the performance formats differ, per Census Bureau classifications[13].
What is the SBA size standard for other performing arts?
The SBA sets the size standard for NAICS 711190 at $34 million in average annual receipts. Companies below this threshold qualify as small businesses for federal contracting and lending, per the SBA size standards table[10].
What NAICS codes are related to other performing arts?
Related codes include 711110 (theater), 711310 (venue promoters), 711320 (non-venue promoters), 711410 (talent agents), 711510 (independent performers), and 713110 (amusement parks). Each connects through booking, talent, or venue relationships.
What industries are closely related to specialty performing arts?
Closely related industries include theater (711110), arena promotion (711310), talent management (711410), freelance performing (711510), and theme parks (713110) as live entertainment employers.
What activities are included in other performing arts?
Activities include circus production, ice show staging, comedy and improv theater, magic shows, puppet theater, variety acts, corporate entertainment, and touring logistics. The NEA[5] provides federal funding for diverse performing arts disciplines.
Can performing arts companies get SBA loans?
Where are specialty performing arts companies concentrated?
Comedy and improv troupes cluster in Chicago, New York, and Los Angeles. Touring circus and ice show companies operate from logistics hubs with highway and rail access. Resident variety venues appear in entertainment districts of major cities, per Census Bureau County Business Patterns[14].
Sources & References
Government datasets and editorial sources used in this report.
- [1]U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages bls.gov
- [2]U.S. Census Bureau, Economic Census census.gov
- [3]U.S. Census Bureau, County Business Patterns census.gov
- [4]U.S. Small Business Administration, SBA 7(a) Loan Program Data data.sba.gov
- [5]National Endowment for the Arts arts.gov
- [6]Census Bureau data.census.gov
- [7]Bureau of Labor Statistics bls.gov
- [8]U.S. Census Bureau census.gov
- [9]Small Business Administration sba.gov
- [10]SBA size standard sba.gov
- [11]SBA 7(a) loans sba.gov
- [12]SBA 504 loans sba.gov
- [13]Census Bureau classifications census.gov
- [14]Census Bureau County Business Patterns census.gov
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