NAICS 532282 Quarterly Industry Report
Video Tape and Disc Rental
Comprehensive industry research for valuation professionals, business owners, buyers, and lenders
NAICS Code: 532282Sector: Real Estate and Rental and Leasing (53)Updated: Q1 2026
About This Report
This industry profile for Video Tape and Disc Rental (NAICS 532282) draws on data from the U.S. Census Bureau[4], Bureau of Labor Statistics[5], and SBA size standards[6]. Published by Fair Market Value and updated quarterly, it provides rental operators, media distributors, and entertainment industry analysts with classification guidance and market context. The editorial analysis reflects the independent assessment of FairMarketValue.com's research team.
Industry Snapshot
Key metrics for the video tape and disc rental industry.
Industry Definition & Overview
Video Tape and Disc Rental (NAICS 532282) encompasses establishments primarily engaged in renting prerecorded video tapes, DVDs, Blu-ray discs, and video game media to consumers. Per the U.S. Census Bureau[4], this industry includes traditional storefront rental shops, automated kiosk systems in retail locations, and online rental services that ship physical media to customers for home entertainment.
The industry has contracted sharply from its peak during the DVD era, driven by the rise of digital streaming services that began reshaping consumer entertainment habits in the early 2000s. Blockbuster, once the dominant chain with over 9,000 locations, filed for bankruptcy in 2010. As of 2022, approximately 1,801 establishments remain active, employing about 11,312 workers. Surviving businesses have repositioned by emphasizing specialty film collections, curated content unavailable on streaming platforms, and community-oriented retail experiences that differentiate physical media rental from digital alternatives.
Per the Bureau of Labor Statistics[5], employment in the broader rental sector reflects these structural shifts. Revenue models have adapted to include membership subscriptions, online ordering with home delivery, and kiosk-based vending systems that reduce labor costs through automation. Physical media collectors and cinephiles seeking rare or archival content sustain demand for specialized rental operations, while some businesses have expanded into complementary services including event hosting and merchandise sales to diversify income streams.
What's Included in This Industry
- DVD and Blu-ray movie rental services
- VHS videotape rentals for collectors and legacy media
- Video game cartridge and disc rental services
- Automated kiosk rental machines in retail locations
- Online rental services with home delivery or pickup
- Subscription membership programs for frequent renters
- Prerecorded music video and concert film rentals
- Specialty and archival film collection rentals
- Late fee and customer account management
- Media inventory management and content curation
NAICS Classification Hierarchy
| Level | Description | Code |
|---|---|---|
| Sector | Real Estate and Rental and Leasing | 53 |
| Subsector | Rental and Leasing Services | 532 |
| Industry Group | Consumer Goods Rental | 5322 |
| NAICS Industry | Other Consumer Goods Rental | 53228 |
| National Industry | Video Tape and Disc Rental | 532282 |
Related NAICS Codes
| Code | Description | Relationship |
|---|---|---|
| 532281 | Formal Wear and Costume Rental | Formal Wear and Costume Rental operates within the same consumer goods rental group, applying comparable inventory management and short-term rental agreement structures |
| 532283 | Home Health Equipment Rental | Home Health Equipment Rental shares the consumer goods rental classification, managing rental inventory through similar customer account systems and delivery logistics |
| 532284 | Recreational Goods Rental | Recreational Goods Rental falls within the consumer goods rental group, operating short-term rental agreements for sporting and leisure equipment alongside media rental services |
| 512110 | Motion Picture and Video Production | Motion Picture and Video Production creates the film content that populates video rental inventories, with independent productions frequently finding extended distribution through physical rental channels |
| 512120 | Motion Picture and Video Distribution | Motion Picture and Video Distribution handles home video distribution to rental retailers, managing release windows and licensing terms that determine rental availability |
| 532289 | All Other Consumer Goods Rental | All Other Consumer Goods Rental serves as the general classification for consumer rental services not elsewhere specified, operating parallel retail models |
Geographic Concentration
Top states by share of national establishments.
| # | State | % Est. | Total Est. |
|---|---|---|---|
| 1 | California | 13.7% | 59 |
| 2 | New York | 9.1% | 39 |
| 3 | Texas | 8.8% | 38 |
| 4 | Florida | 7.0% | 30 |
| 5 | Illinois | 6.0% | 26 |
| 6 | Tennessee | 3.3% | 14 |
| 7 | Pennsylvania | 3.3% | 14 |
| 8 | North Carolina | 2.8% | 12 |
| 9 | Michigan | 2.8% | 12 |
| 10 | Georgia | 2.8% | 12 |
% Of Establishments
0%
14%
Source: County Business Patterns, U.S. Census Bureau[3]
Frequently Asked Questions
Common questions about this industry.
What types of businesses are classified under NAICS 532282?
NAICS 532282 includes establishments renting prerecorded video tapes, DVDs, Blu-ray discs, and video games. Per the Census Bureau[4], this covers traditional retail rental shops, automated kiosk operators, and online physical media rental services.
How has the video rental industry changed since the streaming era?
Per BLS data[5], the industry contracted sharply as streaming services gained dominance. Blockbuster filed for bankruptcy in 2010 after operating over 9,000 locations at its peak. Approximately 1,801 establishments remain active, repositioning around specialty content, collector markets, and community retail experiences.
What is the SBA size standard for NAICS 532282?
The SBA size standard is $35.0 million in average annual receipts (SBA Size Standards[6]). Given industry contraction, virtually all remaining establishments operate far below this threshold and qualify for SBA programs and federal contracting preferences.
What NAICS codes are related to video rental?
Closely related codes include 532281 (Formal Wear Rental), 532283 (Home Health Equipment Rental), 512110 (Motion Picture Production), 512120 (Motion Picture Distribution), and 532289 (Other Consumer Goods Rental). Production and distribution codes represent the content supply chain feeding rental inventories.
How do surviving video rental businesses compete?
Remaining operators differentiate through curated specialty film collections, archival and rare content unavailable on streaming platforms, and community gathering spaces. Revenue models include membership subscriptions, online ordering with delivery, kiosk automation, and complementary services like event hosting and merchandise sales.
How many video rental establishments still operate?
About 1,801 establishments remain active as of 2022, employing roughly 11,312 workers. These range from independent specialty shops to automated kiosk networks in retail locations. Geographic concentration follows population density, with surviving stores typically occupying neighborhood or community-oriented retail positions.
Can you get an SBA loan for a video rental business?
SBA loans remain available for qualifying firms below the $35.0 million size standard. SBA 7(a) loans[9] can fund inventory, technology systems, and working capital. SBA disaster loans may also support operators adapting business models during the ongoing industry transition.
What revenue models do modern video rental businesses use?
Contemporary operators employ per-rental fees, membership subscription programs, online rental with shipping or pickup, automated kiosk vending, and late fees. Some businesses operate hybrid models combining physical stores with online ordering. Merchandise sales, event hosting, and food service represent supplementary revenue streams adopted by community-oriented rental shops.
Sources & References
Government datasets and editorial sources used in this report.
- [1]U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages bls.gov
- [2]U.S. Census Bureau, Economic Census census.gov
- [3]U.S. Census Bureau, County Business Patterns census.gov
- [4]U.S. Census Bureau census.gov
- [5]Bureau of Labor Statistics bls.gov
- [6]SBA size standards sba.gov
- [7]SBA 7(a) loans sba.gov
- [8]504 loans sba.gov
- [9]SBA 7(a) loans sba.gov
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