NAICS 513199 Quarterly Industry Report
All Other Publishers
Comprehensive industry research for valuation professionals, business owners, buyers, and lenders
NAICS Code: 513199Sector: Information (51)Updated: Q1 2026
About This Report
Fair Market Value compiles this NAICS 513199 industry report using data from the U.S. Census Bureau[6], the Bureau of Labor Statistics[7], and the Small Business Administration[8]. Our research team analyzes seasonal sales patterns, licensing revenue, and digital distribution metrics to build valuation benchmarks specific to specialty publishing operations. This report on NAICS 513199 is updated quarterly to reflect shifting consumer demand across niche publishing segments.
Industry Definition & Overview
All Other Publishers (NAICS 513199) encompasses establishments generally known as publishers that are not classified under newspaper, magazine, book, directory, mailing list, music, software, or greeting card publishing codes. This residual category includes art print publishers, calendar publishers, pattern and plan publishers, yearbook publishers, catalog publishers, map and atlas publishers, poster publishers, and establishments producing educational charts, testing materials, and similar specialty publications.
Revenue models vary widely across the subcategories captured in this code. Calendar publishers depend on seasonal sales cycles concentrated in the fourth quarter, while art print publishers generate year-round revenue through gallery partnerships, licensing agreements, and direct-to-consumer online sales. Pattern publishers serve sewing, quilting, and craft communities through both print and digital downloads. Testing material publishers supply standardized assessment products to school districts and educational institutions under contract agreements that provide recurring revenue streams.
Establishments in this code operate at scales ranging from sole proprietors producing niche poster lines to mid-sized firms managing extensive catalog publishing operations. Print production is typically outsourced to commercial printers classified under NAICS 323111, while publishers retain editorial, design, and marketing functions in-house. Digital distribution has expanded market reach for many specialty publishers, reducing inventory risk associated with print-only models. The Census Bureau[4] tracks revenue for the broader publishing subsector, and approximately 98.7 percent of firms in this code qualify as small businesses under current SBA standards[5].
What's Included in This Industry
- Art print and fine art reproduction publishing
- Calendar design, production, and distribution
- Sewing, quilting, and craft pattern publishing
- Yearbook publishing for schools and organizations
- Catalog publishing for retail and wholesale businesses
- Map, atlas, and geographic reference publishing
- Poster and wall art publishing
- Educational chart and testing material production
- Travel guide and specialty reference publishing
- Digital download distribution for patterns and plans
NAICS Classification Hierarchy
| Level | Description | Code |
|---|---|---|
| Sector | Information | 51 |
| Subsector | Publishing Industries | 513 |
| Industry Group | Newspaper, Periodical, Book, and Directory Publishers | 5131 |
| NAICS Industry | Other Publishers | 51319 |
| National Industry | All Other Publishers | 513199 |
Related NAICS Codes
| Code | Description | Relationship |
|---|---|---|
| 513191 | Greeting Card Publishers | Greeting card publishers share design-driven production workflows and retail distribution networks with specialty publishers in this code |
| 513130 | Book Publishers | Book publishers use similar editorial and distribution processes but focus on bound volume production rather than specialty format publications |
| 323111 | Commercial Printing (except Screen and Books) | Commercial printers manufacture the physical products that specialty publishers design, including calendars, posters, art prints, and patterns |
| 541430 | Graphic Design Services | Graphic design services provide the illustration, layout, and typography work that specialty publishers commission for their product lines |
| 541922 | Commercial Photography | Commercial photography firms supply the images that calendar, poster, and art print publishers license for reproduction and retail sale |
| 459999 | All Other Miscellaneous Retailers | Specialty retailers distribute calendars, art prints, and posters through gift shops, bookstores, and stationery outlets that serve end consumers |
SBA Lending Summary
96
Total SBA Loans
$59.4M
Total Loan Volume
$618K
Average Loan Size
10 yrs
Average Loan Term
10.86%
Average Interest Rate
1,168
Jobs Supported
Source: SBA 7(a) Program Data, U.S. Small Business Administration — FY 2025[3]
Key Insight: The SBA size standard[5] for NAICS 513199 is 1,000 employees, classifying firms with fewer workers as small businesses for federal programs. Specialty publishers can access SBA 7(a) loans[9] for inventory financing, digital platform development, and working capital, while SBA 504 loans[10] support office and warehouse facility purchases. Nearly all firms in this code employ fewer than 50 people.
Top SBA Lenders
| # | Lender | Loans | Volume | Avg Loan |
|---|---|---|---|---|
| 1 | Bank of America, National Association | 8 | $32.9M | $4.1M |
| 2 | Wells Fargo Bank National Association | 8 | $13.8M | $1.7M |
| 3 | Northeast Bank | 24 | $5.6M | $233K |
| 4 | Mission Valley Bank | 8 | $2.1M | $261K |
| 5 | Newtek Bank, National Association | 16 | $2.0M | $125K |
Frequently Asked Questions
Common questions about this industry.
What types of businesses fall under NAICS 513199?
NAICS 513199 covers publishers not classified under other specific publishing codes. This includes art print publishers, calendar companies, pattern publishers for sewing and crafts, yearbook publishers, catalog publishers, map makers, poster publishers, and educational testing material producers.
How is NAICS 513199 different from 513130?
NAICS 513130 covers book publishers producing bound volumes in print, digital, or audio form, while 513199 covers specialty publishers producing calendars, posters, art prints, maps, patterns, and other non-book publications. Both involve editorial and design work, but the end products and distribution channels differ, per Census Bureau classifications[11].
What is the SBA size standard for all other publishers?
The SBA sets the size standard for NAICS 513199 at 1,000 employees. Firms below this headcount qualify as small businesses for federal lending and contracting, per the SBA size standards table[5]. Nearly all firms in this code operate well under the threshold.
What NAICS codes are related to specialty publishing?
Key related codes include 513191 (greeting cards), 513130 (books), 323111 (commercial printing), 541430 (graphic design), and 541922 (commercial photography). Each connects to specialty publishing through creative, manufacturing, or distribution relationships.
What industries are closely related to NAICS 513199?
Closely related industries include greeting card publishing (513191), commercial printing (323111), graphic design (541430), commercial photography (541922), and book publishing (513130). Each supports the creative, production, or distribution needs of specialty publishers.
What activities are included in specialty publishing?
Activities include art print reproduction, calendar design and production, sewing and craft pattern creation, yearbook compilation, catalog layout, map publishing, poster production, educational material development, and digital download distribution. The Census Bureau[4] tracks revenue for the broader publishing subsector.
Can specialty publishers get SBA loans?
Where are specialty publishers concentrated in the United States?
Specialty publishers cluster in creative and media hubs including New York, Los Angeles, San Francisco, and Chicago. Calendar and art print publishers often locate near printing and distribution infrastructure, while digital-first pattern and plan publishers operate from smaller markets, per Census Bureau County Business Patterns[12].
Sources & References
Government datasets and editorial sources used in this report.
- [1]U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages bls.gov
- [2]U.S. Census Bureau, Economic Census census.gov
- [3]U.S. Small Business Administration, SBA 7(a) Loan Program Data data.sba.gov
- [4]Census Bureau data.census.gov
- [5]SBA standards sba.gov
- [6]U.S. Census Bureau census.gov
- [7]Bureau of Labor Statistics bls.gov
- [8]Small Business Administration sba.gov
- [9]SBA 7(a) loans sba.gov
- [10]SBA 504 loans sba.gov
- [11]Census Bureau classifications census.gov
- [12]Census Bureau County Business Patterns census.gov
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