Skip to main content
Skip to content

NAICS 454390 Quarterly Industry Report

Other Direct Selling Establishments

Comprehensive industry research for valuation professionals, business owners, buyers, and lenders

NAICS Code: 454390Sector: 45Updated: Q1 2026

Industry Definition & Overview

Geographic Concentration

Top states by share of national establishments.

Top 10 states by establishment share for Other Direct Selling Establishments
#State% Est.Total Est.
1California
9.7%
2,354
2Florida
9.3%
2,273
3Texas
6.8%
1,645
4New York
5.5%
1,326
5Utah
4.4%
1,066
6Illinois
3.7%
891
7Pennsylvania
3.3%
798
8North Carolina
3.1%
748
9Georgia
2.9%
713
10Michigan
2.9%
710
Source: County Business Patterns, U.S. Census Bureau[1]

SBA Lending Summary

48
Total SBA Loans
$9.5M
Total Loan Volume
$199K
Average Loan Size
13 yrs
Average Loan Term
10.04%
Average Interest Rate
616
Jobs Supported
Source: SBA 7(a) Program Data, U.S. Small Business Administration — FY 2025[2]

Top SBA Lenders

Top SBA lenders by volume for this industry
#LenderLoansVolumeAvg Loan
1First-Citizens Bank & Trust Company8$3.2M$400K
2Harvest Small Business Finance, LLC8$2.5M$319K
3TD Bank, National Association24$2.4M$100K
4Union National Bank8$1.4M$175K
View Full SBA Lending Details for NAICS 454390Includes top lenders, geographic distribution, annual trends, and loan-level analysis

Sources & References

Government datasets and editorial sources used in this report.

  1. [1]U.S. Census Bureau, County Business Patterns census.gov
  2. [2]U.S. Small Business Administration, SBA 7(a) Loan Program Data data.sba.gov

Disclaimer

This publication has been prepared by Fair Market Value (“Fair Market Value”) for informational purposes only. It is provided on an “as-is” and “as available” basis. Fair Market Value makes no representations or warranties, express or implied, regarding the merchantability, fitness for a particular purpose, completeness, or accuracy of the data or information contained herein. This publication is not intended to be, and should not be construed as, professional financial, legal, tax, or investment advice. Users should consult with qualified professionals before making any financial or business decisions based on the information presented.

To the extent permitted by law, Fair Market Value disclaims all liability for loss or damage, direct and indirect, suffered or incurred by any person resulting from the use of, or reliance upon, the data in this publication.

Copyright © 2026 Fair Market Value. All rights reserved. All data, information, articles, graphs, and content contained in this publication are copyrighted works and Fair Market Value hereby reserves all rights. No part of this publication may be copied, reproduced, republished, uploaded to a third party, or distributed without the prior written permission of Fair Market Value.