NAICS 339930 Quarterly Industry Report
Doll, Toy, and Game Manufacturing
Comprehensive industry research for valuation professionals, business owners, buyers, and lenders
NAICS Code: 339930Sector: 33Updated: Q1 2026
About This Report
Fair Market Value compiles this NAICS 339930 industry profile using data from the U.S. Census Bureau's County Business Patterns[8], Bureau of Labor Statistics manufacturing employment data[6], and SBA size standard tables[7]. Our research team reviews Consumer Product Safety Commission recall data and industry trade reports to verify safety compliance trends. This report receives quarterly updates capturing seasonal production patterns, workforce data, and regulatory changes affecting toy and game manufacturers.
Industry Snapshot
Key metrics for the doll, toy, and game manufacturing industry.
Industry Definition & Overview
Doll, Toy, and Game Manufacturing (NAICS 339930) encompasses establishments primarily engaged in manufacturing complete dolls, doll parts, doll clothes, action figures, toys, games (including electronic gaming consoles and handheld video game devices), hobby kits, and children's vehicles except metal bicycles and tricycles. The U.S. Census Bureau[5] classifies this industry within miscellaneous manufacturing.
Production spans a wide array of methods and materials. Plastic injection molding dominates doll and action figure manufacturing, while board game production requires printing, die-cutting, and assembly operations. Electronic game device manufacturing demands circuit board assembly, display integration, and firmware programming. Hobby kit production combines precise component fabrication with packaging design. Stuffed toy manufacturing uses textile cutting, sewing, and filling processes. Seasonal demand patterns create significant production surges before the holiday retail season. The Bureau of Labor Statistics[6] tracks employment in this miscellaneous manufacturing subsector.
Under SBA size standards[7], NAICS 339930 carries a threshold of 700 employees. Domestic manufacturing has contracted over several decades as production shifted to lower-cost facilities in China and Southeast Asia. American firms increasingly focus on product design, brand management, and marketing while outsourcing physical production overseas. Companies that retain domestic manufacturing tend to specialize in premium products, small-run collectibles, or items requiring rapid turnaround for trend-sensitive markets. Safety testing and Consumer Product Safety Commission compliance requirements add regulatory costs across all product categories.
What's Included in This Industry
- Doll and action figure manufacturing
- Board game and card game production
- Electronic gaming console and handheld device manufacturing
- Stuffed toy and plush animal production
- Hobby and model kit manufacturing
- Children's riding vehicle production (except metal bicycles)
- Puzzle manufacturing (jigsaw, wooden, and foam)
- Building block and construction toy production
- Educational toy and learning aid manufacturing
- Toy weapon and play equipment manufacturing
NAICS Classification Hierarchy
| Level | Description | Code |
|---|---|---|
| Subsector | Miscellaneous Manufacturing | 339 |
| Industry Group | Other Miscellaneous Manufacturing | 3399 |
| NAICS Industry | Doll, Toy, and Game Manufacturing | 33993 |
| National Industry | Doll, Toy, and Game Manufacturing | 339930 |
Related NAICS Codes
| Code | Description | Relationship |
|---|---|---|
| 339920 | Sporting and Athletic Goods Manufacturing | Sporting and athletic goods manufacturing shares the miscellaneous manufacturing classification and similar consumer recreational product market positioning |
| 339940 | Office Supplies (except Paper) Manufacturing | Office supplies manufacturing falls within the same miscellaneous manufacturing subsector and uses overlapping injection molding production equipment |
| 339910 | Jewelry and Silverware Manufacturing | Jewelry and silverware manufacturing shares the miscellaneous manufacturing classification and uses similar small-batch consumer product assembly characteristics |
| 423920 | Toy and Hobby Goods and Supplies Merchant Wholesalers | Toy and hobby goods merchant wholesalers serve as the primary distribution intermediary between manufacturers and retail toy stores |
| 455110 | Department Stores | Hobby, toy, and game stores represent a traditional retail channel purchasing finished products from domestic and international manufacturers |
| 334310 | Audio and Video Equipment Manufacturing | Audio and video equipment manufacturing shares electronic assembly processes with electronic gaming device and console production operations |
Geographic Concentration
Top states by share of national establishments.
| # | State | % Est. | Total Est. |
|---|---|---|---|
| 1 | California | 15.5% | 75 |
| 2 | New York | 6.0% | 29 |
| 3 | Florida | 6.0% | 29 |
| 4 | Illinois | 5.2% | 25 |
| 5 | Pennsylvania | 4.5% | 22 |
| 6 | Texas | 4.5% | 22 |
| 7 | Michigan | 4.3% | 21 |
| 8 | Minnesota | 3.9% | 19 |
| 9 | Colorado | 3.5% | 17 |
| 10 | Georgia | 3.3% | 16 |
% Of Establishments
0%
16%
Source: County Business Patterns, U.S. Census Bureau[3]
SBA Lending Summary
200
Total SBA Loans
$58.2M
Total Loan Volume
$291K
Average Loan Size
9 yrs
Average Loan Term
9.99%
Average Interest Rate
1,000
Jobs Supported
Source: SBA 7(a) Program Data, U.S. Small Business Administration — FY 2025[4]
Key Insight: The SBA[7] assigns NAICS 339930 a size standard of 700 employees. Most domestic toy and game companies operate below this ceiling, with many functioning as design and marketing firms that outsource manufacturing. Qualifying businesses access 7(a) loans for inventory financing, product development, and working capital. The 504 loan program supports facility acquisition for firms maintaining domestic production capabilities or expanding warehouse and distribution operations.
Top SBA Lenders
| # | Lender | Loans | Volume | Avg Loan |
|---|---|---|---|---|
| 1 | First Financial Bank | 8 | $11.0M | $1.4M |
| 2 | Truist Bank | 8 | $10.9M | $1.4M |
| 3 | Bank of Utah | 8 | $7.2M | $905K |
| 4 | Northeast Bank | 24 | $6.7M | $281K |
| 5 | Arvest Bank | 8 | $4.8M | $600K |
Frequently Asked Questions
Common questions about this industry.
What types of businesses are classified under NAICS 339930?
NAICS 339930 covers manufacturers of dolls, action figures, toys, board games, electronic gaming devices, hobby kits, stuffed animals, puzzles, building blocks, children's vehicles (except metal bicycles), and educational toys. The U.S. Census Bureau[5] classifies these producers within miscellaneous manufacturing.
How is doll, toy, and game manufacturing structured?
Many domestic companies function primarily as design and marketing operations that outsource physical production to overseas contract manufacturers. Firms retaining domestic production tend to focus on premium products, small-run collectibles, or quick-turnaround items. Production methods include plastic injection molding, electronic assembly, textile sewing, die-cutting, and printing. Seasonal demand peaks heavily before holiday retail periods.
What is the SBA size standard for NAICS 339930?
The SBA sets the size standard at 700 employees for doll, toy, and game manufacturing. Most firms operate well below this threshold. The SBA size standard table[7] applies this employee count for small business certification and federal contracting eligibility in this industry.
What NAICS codes are related to doll, toy, and game manufacturing?
Related manufacturing codes include 339920 (sporting and athletic goods), 339940 (office supplies), and 339910 (jewelry). Distribution code 423920 covers toy and hobby goods wholesalers. Retail code 459120 covers hobby, toy, and game stores. The Census Bureau[5] groups this industry within miscellaneous manufacturing.
What industries are closely related to doll, toy, and game manufacturing?
Sporting goods manufacturers (339920) share the same manufacturing subsector. Toy wholesalers (423920) and hobby retailers (459120) form downstream sales channels. Audio and video equipment makers (334310) share electronic assembly processes with gaming device producers. Plastics manufacturers (326199) supply molded toy components and housings.
What activities are included in NAICS 339930?
Covered activities include doll and action figure production, board game manufacturing, electronic gaming device assembly, stuffed toy sewing, hobby kit fabrication, puzzle production, building block manufacturing, and children's vehicle production. Metal bicycles and tricycles are excluded. The Census Bureau[5] provides the complete scope of covered manufacturing operations.
Can doll, toy, and game manufacturers qualify for SBA loans?
Yes, firms with 700 or fewer employees qualify as small businesses under SBA guidelines[7]. The 7(a) loan program supports inventory financing, product development costs, and seasonal working capital needs. Market 504 program covers facility and warehouse purchases. Safety testing and CPSC compliance costs represent common financed expenses for toy manufacturers.
Where is doll, toy, and game manufacturing concentrated in the United States?
California, New York, and New Jersey host notable clusters of toy and game companies, though many maintain only design and marketing offices domestically. Manufacturing operations that remain in the U.S. cluster near plastics production infrastructure and transportation hubs. The Census Bureau's County Business Patterns[8] tracks establishment counts by geography for this industry.
Sources & References
Government datasets and editorial sources used in this report.
- [1]U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages bls.gov
- [2]U.S. Census Bureau, Economic Census census.gov
- [3]U.S. Census Bureau, County Business Patterns census.gov
- [4]U.S. Small Business Administration, SBA 7(a) Loan Program Data data.sba.gov
- [5]U.S. Census Bureau census.gov
- [6]Bureau of Labor Statistics bls.gov
- [7]SBA size standards sba.gov
- [8]U.S. Census Bureau's County Business Patterns census.gov
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