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Fair Market Value
949-503-8382
Free for QuickBooks Customers
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QuickBooks

Get Your Free
Business Valuation

Sync QuickBooks and get an instant, data-backed estimate of what your private business is worth - built on 450,000+ private company benchmarks and the same methodologies professional appraisers use. No spreadsheets, no manual data entry, no sales call.

  • Connect QuickBooks in 30 seconds - read-only access, your data stays private
  • Three valuation approaches - market, income, and asset-based - triangulated for accuracy
  • 100% free - no credit card, no obligation, instant on-screen estimate plus PDF
Trusted by thousands of business owners, CPAs, wealth managers, and M&A advisors nationwide.
Calibrated on one of the largest private company datasets in the U.S.
450,000+Companies
1M+Data points
1,000+KPIs
100sof Data Sources
What you get

A real valuation estimate - not a generic calculator

Built for research-mode buyers and sellers, our assessment triangulates three industry-standard approaches and benchmarks your business against peers in your industry and size range.

Indicative enterprise value

Each report details how the analysis was performed and is accompanied by a DCF analysis, SDE buildup, sensitivity analysis and more.

Three-approach methodology

Market (comparable transactions & public comps), income (cash-flow based), and asset-based - the same framework professional appraisers use.

Industry multiples & benchmarks

See the revenue, SDE, and EBITDA multiples that apply to companies like yours - and how your margins compare to peers.

Why owners use FMV

One valuation - every decision you need to make

Whether you're years from a transaction or weeks away, FMV valuation estimates give you the foundation to plan for every serious next step and critical decision. Our valuation professionals are available to answer any questions.

Sale & succession

Know the number before you hire a broker or invite offers.

M&A transactions

Anchor your negotiating position on data, not intuition.

Partner buy-in / buy-out

Set fair terms with a number both sides can defend.

SBA & commercial lending

Speed the conversation with lenders and underwriters.

Estate & tax planning

Give your CPA and attorney a current, defensible baseline.

IRS compliance

Support gift, estate, and 409A positions with data-backed analysis.

Insurance & buy-sell

Right-size key-person and buy-sell policy coverage.

ASC topic reporting

Grounded in ASC 805, 820, and 718 analyses in audit-ready data.

How it works

Three simple steps. No sales call required.

1

Connect QuickBooks

Create your free FMV account, then sync QuickBooks in about 30 seconds. We pull only the financial summary data we need - read-only access, no spreadsheets, no manual entry.

2

See your valuation instantly

We benchmark your business against 450,000+ private companies and return a data-backed estimate on screen - with a PDF summary to your inbox.

3

Use it to plan your next move

Share with your CPA, attorney, wealth manager, or M&A advisor as the starting point for your next decision.

The methodology

The same framework professional appraisers use

Our estimate isn't a back-of-envelope revenue multiple. It's a rigorous blend of the three industry-standard approaches - calibrated to your industry, size, margins, and growth profile.

  • Market approach - comparable transaction and public-company multiples for companies in your sector and size range.
  • Income approach - discounted cash flow analysis using industry-appropriate discount rates and growth assumptions.
  • Asset approach - adjusted net asset value, useful for asset-heavy businesses and lower-bound validation.
Revenue multiple (median)0.82x
EBITDA multiple (median)4.8x
SDE multiple2.4x
Industry percentile (margin)72nd
Indicative enterprise value
$30M – $35M
What owners & advisors say

Results that hold up in the real world

My partners and I use Fair Market Value to understand the value of our business, the key drivers of growth, and our performance relative to our industry. It's become an indispensable tool to drive informed planning sessions with our financial, tax, and accounting advisors.
Trent S.Owner, Residential Construction Company
We have yet to discover a better tool to drive deeper engagement with our business-owner clients. Knowing their business's true value and performance potential informs every aspect of our financial planning processes.
Alan T., CFP®Co-Founder & Partner, Wealth Management Firm
I have hundreds of business-owner clients interested in everything from a high-level estimate of what their business is worth to needing a full certified valuation for comprehensive advisory services - all the way up to M&A.
Jason D., CPAOwner, Accounting Firm
Trust & compliance

Methodology aligned with the standards your advisors trust

Our approach is consistent with the guidance relied on by CPAs, attorneys, and certified valuation professionals.

IRS
Rev. 59-60
Tax guidance
AICPA
SSVS
Valuation services
ASA
Principles
Appraisers
SOC 2
Practices
Security
ISO
27001
Data protection
AES 256
Encryption
Encryption
Common questions

What business owners ask before they start

Is this really free? What's the catch?
Yes - the assessment is completely free, with no credit card and no obligation. We offer it because most owners want a defensible starting estimate before engaging a professional, and we'd rather earn trust early.
What QuickBooks data does FMV access?
We request read-only access to the financial summary data we need to value your business - primarily P&L and balance-sheet aggregates (revenue, COGS, operating expenses, EBITDA inputs, and balance-sheet totals). We never write to your QuickBooks file, never view individual transactions or customer-level detail, and you can disconnect at any time from your QuickBooks settings.
How accurate is an instant estimate?
Think of the assessment like a Zillow or Redfin estimate - a well-calibrated range you can use for planning conversations. It's drawn from the same methodologies professional appraisers use, applied to 450,000+ private-company benchmarks. When you need a number that will stand up in a transaction, audit, or legal proceeding, a certified valuation is appropriate.
Do I have to connect QuickBooks?
Connecting QuickBooks is the fastest path - we pull the figures we need automatically and your estimate appears in seconds. If you prefer, you can also enter your industry, revenue, EBITDA, and a few other basics manually after creating your account.
How is my data protected?
Your submission is encrypted in transit and at rest (AES-256), stored on AWS infrastructure, and handled in accordance with SOC 2 and ISO 27001 practices. Our QuickBooks integration is read-only and uses Intuit's official OAuth flow. We never sell your data or share it with third parties.
Will I be contacted by sales?
No high-pressure calls. You'll get your estimate on screen, a PDF summary by email, and the option to reach out when you're ready for a deeper conversation.
Who builds Fair Market Value's data?
FMV combines decades of valuation expertise with a proprietary dataset of anonymized private-company financials - sourced directly from accounting platforms, tax filings, and audited statements - covering 450,000+ U.S. companies across every major industry.

Find out what your business is really worth

Sync QuickBooks, get an instant estimate, and share it with the advisors who matter most to your next decision.

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QuickBooks and Intuit are registered trademarks of Intuit Inc., used with permission. Fair Market Value is an independent service and is not affiliated with, endorsed, or sponsored by Intuit Inc.